Reliability and safety favor intelligent mobility in Switzerland

Fabienne Schneider, S-GE
Reliability and safety favor intelligent mobility in Switzerland
Easy reservation (Mobility Cooperative)

Intelligent mobility is on everyone’s lips Depending on their purpose and destination, means of transport are used and combined differently, “sharing instead of owning” as a principle of the sharing economy has changed the market fundamentally. Switzerland is a pioneer in carsharing. Commercial use began here almost 30 years ago.

In carsharing “Mobility Carsharing” is the Swiss market leader. Apart from the social stability and reliable public transport, the intelligent technology of “MobiSys” has contributed to Mobility’s success, revealed Marcel Amstutz, CEO Mobility Systems + Services and CIO Mobility Cooperative in an interview. “In general Switzerland has a great advantage compared to its neighbors or the Asia Pacific region thanks to the reliability and density of the public transport network. Mobility cars are normally used in a very targeted way. Integrated into a larger trip, the success and as a result the satisfaction of Mobility customers hinges on the reliability of public transport. Other important factors are safety and reliability.” As a self-service system, carsharing depends on users taking care of the car. “The social responsibility of the carsharing users is a great advantage in Switzerland. However, due to the great demand over the years, the digital safeguard provided by the MobiSys software has also made a crucial contribution to the user experience.”

Geographic and political safety play a role

In terms of data security the geographic and geological situation is also an advantage for Switzerland, according to Amstutz, “Hosting data from within Switzerland is a sales argument. Not only are you relatively safe from earthquakes here, but also from political upheavals that could radically change legislation, meaning you would no longer have any access to your data.”

Self-driving cars: the business model continues to develop

Marcel Amstutz still sees great growth potential in the field of intelligent mobility. The share of Wallet in Switzerland is still in the one percent range. “In Switzerland it is above all the multi-modal model that is emerging. Users want to make a journey from A to B and the composition should be as optimal as possible in terms of capacity utilization, time, costs or the ecological footprint. In this way an individual mix of different means of transport can emerge. The integration with public transport already mentioned is also continuing to develop.” Self-driving cars will soon play an important role in this mix too. These will add an even bigger customer base, since a driver’s license will no longer be needed. “On the technology side, the carsharing providers who also use the MobiSys software outside Switzerland have the same needs and requirements. Consequently this means a lead in international competition for Mobility Systems + Services and Switzerland, which hopefully can be exploited."

The beginnings of Mobility

The “self-driver community” operated in Zurich from 1948 to 1998 is regarded as the worldwide pioneer of carsharing. The first larger carsharing projects then began in Europe, the USA and Japan in the early 1980s, but these all ceased operations relatively quickly. In 1987 two carsharing cooperatives were formed independently of each other in Switzerland: ATG AutoTeilet in Stans and ShareCom in Zurich. These then merged in 1997 to form today’s Swiss market leader Mobility Carsharing. The MobiSys software is the result of many years of experience in carsharing and was developed especially for Mobility Carsharing by Mobility Systems + Services. This SaaS solution has also been internationally licensed since 2011.

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