E-commerce is the part of e-business which is geared towards the processing of legally binding business transactions. As a rule, e-business includes the processes between business partners, employees and customers via electronic media. Systems to support e-commerce are also called customer relationship management (CRM).

E-commerce can be broken down into three types of relationships:

  1. Business-to-business: business relationships of companies at the same or different level of the value-added chain.
  2. Business-to-consumer: relationships between companies and consumers. More specifically, relationships between companies and end customers, because end customers include both private households and companies.
  3. Consumer-to-consumer: relationships between end consumers (e.g. platforms like eBay).

In our illustration of e-commerce, we focus on the business-to-consumer relationship type.

As becomes clear from the figures from a comparison of the purchase/order of goods and services in 2010, with a share of 47% of adults (aged 16 to 74) who made at least one purchase on the internet over the past three months, Switzerland is above the average of EU countries (31%), but far behind the leading countries in this area.

Logo E-Commerce

Further statistical information on e-commerce in Switzerland has been collected or compiled by the Federal Statistical Office.

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