SWISS Pavilion
SWISS Pavilion at International Food and Drink Event

SWISS Pavilion @ IFE 2022

The UK's leading event for food and drink professionals

IFE brings together the largest group of food & drink buyers and suppliers in the UK. For more than 42 years, IFE has sat at the heart of the food and drink community, welcoming retailers, wholesalers and foodservice professionals to taste, test and source products from a global list of producers.

IFE 2022 is your opportunity to discover what’s new, understand the latest consumer trends and build face-to-face relationships to keep you ahead of your competitors. Exhibiting at the event provides a unique opportunity to 

  • meet around 25,000 attendees from 111 countries from retail, foodservice, wholesale, distribution, import, export and more. 
  • generate new business opportunities and nurture existing relationships.
  • showcase your products to a quality audience of thousands of UK and international buyers.

The SWISS Pavilion offers the perfect platform to present your products, your company and your brands in an attractive environment. We take care about your booth set-up and all organizational belongings - you will focus on your clients and visitors. Our local food expert will be at your disposal to prepare you optimally for IFE 2022 and to provide market insights. 



Veranstalter Switzerland Global Enterprise



Vereinigtes Königreich

Why exhibit
  • 25,000+ attendees
  • 74% of visitors have purchasing power
  • 111 Countries
  • 8 Food & Drinks Zones
Project Manager SWISS Pavilion

Bettina Thomas, Switzerland Global Enterprise, Head of Trade Fairs

Country Experts

Nadja Kolb, Switzerland Global Enterprise, Consultant Germany / UK + Ireland (Zurich & Renens)

Monica Zurfluh, Switzerland Global Enterprise, Head of S-GE Southern Switzerland (Lugano)



Swiss Presence at IFE

  • Country Pavilion for Swiss and Liechtenstein companies
  • Own exhibition space for each company
  • Joint hospitality area for your meetings
  • Clear identification by the Swiss design – the Swiss identity is widely recognized as a symbol of high-quality standard and innovation
  • Attractive stand design creating an inviting atmosphere
  • Concentrate on the development and care of your customer relations – we organize your participation
  • Ready to use stand


Small but stylish (3-4 sqm booth)
  • Space rental and booth construction
  • 1 hightable and 2 high chairs
  • 1 lockable sideboard or showcase
  • Your profile in the online directory "IFE connects" (standard listing) and the Swiss exhibitor directory
  • S-GE service package
CHF 5,800
Medium booth (6-9 sqm booth)
  • Space rental and booth construction
  • 1 table and 3 chairs
  • 1 lockable sideboard or showcase
  • Your profile in the online directory "IFE connects" (standard listing) and the Swiss exhibitor directory
  • S-GE service package
CHF 1,400 / sqm

Additional costs:

  • Fee by organizer (mandatory): Registraion Fee £300
  • S-GE registration fee (mandatory): S-GE gold member CHF 650 / S-GE silver member for fial member CHF 800 / Non-member CHF 950
S-GE Service Package

S-GE Service Package

Services included

Infrastructure and booth construction: Attractive booth in Switzerland. design, booth with carpet, back and side walls and illumination, company logo on your booth, furniture according to desired package, 1 electrical connection

Hospitality: Hosted hospitality area for you and your customers, soft drinks, coffee, tea, snacks, information desk, storage (limited space)

Communication: Profile in the online directory "IFE connects" (standard listing) and the Swiss Online Exhibitor Directory

Organization: Project management as well as organizational preparation, contact person before, during and after the trade fair, consulting session with all project partners, exhibitor badges and name tags, stand cleaning and garbage removal. 

Preparation: Virtual preparation workshop with our local food expert providing market insights, trends and market particularities to the UK market, individual 1:1 consulting session with our local food expert, product screening, pricing, packaging etc. for an optimal preparation for your negotiations with potential customers and distributors. 

Other servicesFree initial consulting sessionfirst port of call for export-related issuesGoGlobal Cockpit (free analysis platform), benefit from the worldwide network of our Swiss Business Hubs

Services not included
  • Transport and insurance of your exhibits
  • Individual stand design and additional furnishings
  • Technical connections and operating costs
  • Travel and accommodation
  • For more information please consult the S-GE general terms and conditions


IFE 2022 - Serious about doing business



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