SWISS Pavilion
Hainan Expo 2023

Swiss Pavilion @ China International Consumer Products Expo (Hainan Expo) 2023

Thanks to Switzerland's status as Guest Country of Honour and its outstanding performance at the first Hainan Expo in 2021. The Swiss Pavilion has always been one of the most mentioned country pavilions in the Chinese media.

The China International Consumer Products Expo (Hainan Expo) is one of the four major exhibition platforms for China's all-round opening up, along with the China International Import Expo (CIIE), the China Import and Export Fair (Canton Fair) and the China International Fair for Trade in Services (CIFTIS). Hainan Expo is the only state-level expo in China focused on imported consumer goods.

Impression Video



iCal Herunterladen
Veranstalter Swiss Business Hub China and Switzerland Global Enterprise





  • Country Pavilion for Swiss and Liechtenstein companies
  • Concentrate on the development and care of your customer relations – Swiss Business Hub China will organize your participation
  • Clear identification by the Swiss design – the Swiss identity is widely recognized as a symbol of high-quality standard and innovation
  • Attractive stand design creating an inviting atmosphere
  • Hosted hospitality area for you and your customers (soft drinks, coffee & tea)
  • Storage (limited space)
  • Ready to use booth
  • The video (3-5 Minutes) of every participating company & sponsor integrated into a brands assortment video rolling broadcast on the screen in the public area
  • Entry in the official E-catalog of Swiss Pavilion
  • Communication of the Swiss Presence on the appropriate social media (WeChat, Weibo, LinkedIn)
  • Live photo album & documentation of the Swiss Pavilion by a photographer. Check previous photo albums Swiss Pavilion @ Hainan Expo 2021 and Swiss Pavilion @ Hainan Expo 2022


Package “The Space”

«The Space» provides the Swiss exhibitor an exclusive space for product showcase, brand exposure and individual B2B meetings

Distribution of samples and brochures

Booking starting from 4sqm

4 sqm: CHF 6’000.--
9 sqm: CHF 12’000.--
12 sqm: CHF 15’000.--
15 sqm: CHF 18’000.--

Larger booth space required: Please contact us!

Package “The Showcase”

«The Showcase» provides the Swiss exhibitor a lockable cabinet for product showcase and brand exposure

It can be displayed either with a light box (as standard design) or with a TV screen (as premium design, without online interaction)

Distribution of samples and brochures

The Showcase, with light box display (as standard design): CHF 4’000.--
The Showcase, with TV screen (as premium design): CHF 5’000.--

2022 Key Figures

1955 exhibitors from 61 countries and regions
2843 high-end consumer brands
280k visitors
40k buyers and professional visitors
100000 sqm exhibition area

Project Team Swiss Pavilion

  • Susi Wang, Chief Trade Officer of Swiss Business Hub China, Embassy of Switzerland in China
  • Cecilia Chen, Senior Trade Officer of Swiss Business Hub China, Consulate General of Switzerland in Guangzhou

Country Experts


Hainan International Convention and Exhibition Center


Official program