SWISS Pavilion
H2 and fuel cell

SWISS Pavilion @ Hydrogen & Fuel Cell Expo 2024

The Hydrogen & Fuel Cell Expo (H2 & FC EXPO) is Japan’s premier event for the hydrogen industry, featuring a wide range of products and technologies related to hydrogen and ammonia production, storage, distribution and utilization. As part of the World Smart Energy Week, which also covers other renewable energy sectors such as wind, solar, battery, smart grid, biomass and thermal power, the exhibition occurs biannually in the Tokyo area, and attracts a large and diverse international audience (approx. 60.000 visitors in March 2023).

Japan has a national vision to become a “hydrogen society” and has set ambitious goals to expand its hydrogen market and establish an international supply chain. Japan’s leading industrial players are eager to adopt new hydrogen and ammonia technologies that can reduce costs and enhance efficiency, and the market offers various opportunities for foreign companies in fields such as low-carbon hydrogen generation, supply chain development, infrastructure building, and technology innovation.

Only limited space left.



Zielpublikum Swiss & Liechtenstein companies and start-ups offering hydrogen and ammonia technologies
Veranstalter Swiss Business Hub Japan



Tokyo Big Sight (Tokyo International Exhibition Center)
3-11-1 Ariake
Tokyo , Tokyo

Cancelation policies

Please check our General Terms and Conditions

Project Team SWISS Pavilion


Hanna Makino, Swiss Business Hub Japan, Senior Trade Advisor Export Promotion, Japan

Luca Saporita, Swiss Business Hub Japan, Trade & Investment Advisor, Japan


Country experts in Switzerland

Alain Graf, Switzerland Global Enterprise, Senior Consultant APAC (Renens)

Michela Giuliato, Switzerland Global Enterprise, Consultant Japan + South Korea (Zurich)

Michèle Bernasconi, Switzerland Global Enterprise, ExportHelp Project Coordinator APAC / Americas / EMEA (Lugano)


Five reasons to join the Swiss Pavilion

  • Media and marketing prior and during the exhibition to get you noticed.

  • Concentrate on the development and care of your customer relations – we organize your participation.

  • Clear identification by the Swiss design – the Swiss identity has long been widely recognized to be a symbol of high-quality standard and innovations.

  • Attractive stand design creating an inviting atmosphere.

  • Use of the common area for your customer meetings, and use of presentation area to market your company.

Participation Packages

Participation Packages

Pricing information:

  • Basic booth package 5.2 sqm =   6'200 CHF (excl. registration fee)
  • Basic booth package 9.4 sqm = 11'400 CHF (excl. registration fee)
  • Mini booth package = 1'800 CHF (excl. registration fee)
  • Poster package = 1'200 CHF (no registration fee)

Registration fee:

  • S-GE gold member / Official Swiss organization = 600 CHF
  • S-GE silver member / start up = 700 CHF
  • Non-member = 800 CHF
  • Poster package = 0 CHF
S-GE Service Package

S-GE Service Package

Included Services

Infrastructure and booth construction: Attractive booth with carpet, back and side walls and illumination, furniture according to desired package, 1 electrical connection (all depending on health and safety guidelines)

Hospitality: Hosted hospitality area for you and your customers, soft drinks, coffee, tea, snacks, information desk, storage (limited space)

Organisation: Project management as well as organisational preparation, contact person before, during and after the trade fair, exhibitor badges, stand cleaning and garbage removal

Other servicesFree initial consulting sessionfirst port of call for export-related issuesGoGlobal Cockpit (free market entry information), benefit from the worldwide network of our Swiss Business Hubs

Services not included
  • Transport and insurance of your exhibits
  • Individual stand design and additional furnishings
  • Technical connections and operating costs
  • Travel and accommodation
  • For more information please consult the S-GE general terms and conditions
Contact us

Contact us


Official program