South Korea
South Korea

Insights into the Korean business culture

Do you have Korean clients, business partners or co-workers? Are you often unsure how to communicate properly with your counterparts and to interpret their verbal and non-verbal communication?

Do you know how to successfully conduct a negotiation with a Korean company? Korean business culture and etiquette can be puzzling and cross-culture communications is prone to misunderstandings. And how does Korean business culture differ from Swiss and other East Asian business cultures? Where are the major differences and pitfalls?

During our webinar on July 22, 2020 12:00 (CET) leading communications coach Diane Hong will unravel some of the mysteries for you.



Target audience Swiss companies and companies from Liechtenstein interested in the business culture of South Korea
Organizer Switzerland Global Enterprise and Swiss Business Hub South Korea
Event language



online webinar

Cost of participating Free of charge


Welcome by S-GE

Jacqueline Tschumi, Consultant Japan + South Korea, Switzerland Global Enterprise

Korean business culture and communications: Pitfalls and how to avoid them

Diane Hong, Founder & CEO CLT, International Cross Cultural Coach

Discussion of real life examples of Korean business culture and communication

Diane Hong and Roger Zbinden, Head of Swiss Business Hub South Korea




Jacqueline Tschumi, Consultant Japan + South Korea, Switzerland Global Enterprise

Expert profile

Diane Hong

Founder & CEO CLT, International Cross Cultural Coach

Diane E. Hong is a consultant, trainer, facilitator, and coach since 1995. She owes her specialization in the intercultural field to extensive stays in U.S., Asia and Europe. Her area of expertise lies in the field of leadership training and coaching, intercultural training for the cultures she worked in, global business skills, and improving the performance of virtual international teams.

Ms. Hong is the author of “CLT practical Korean”, a book about Korean language and culture. She has been a guest speaker on Arirang radio, TBS e FM, Kyoungin Radio broadcasting, for several years to talk about global business etiquette and global business norms as well as Korean culture and Korean business culture to foreign listeners worldwide. Diane also taught Korean language and culture on Arirang radio daily over the years to the global listeners. During the course of her career, Diane has worked with numerous global companies in the automotive, consumer, oil & gas, banking and pharmaceutical industries as well as embassies and business councils.

Ms. Hong founded CLT Company, a leading Korean company in intercultural competence development and Korean language. This undertaking has not curtailed her own training and coaching activities, which still represent a prime professional passion. Diane is a certified coach, Korea Coach Association and holds M.B.A. from Han Yang University. Diane is a member of Seoul International Women’s Association, Korea German Chamber of Commerce and Industry, French Korea Chamber of Commerce and Industry, Swiss Business Council, and SIETAR.


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Jacqueline Tschumi

Jacqueline Tschumi

Consultant Japan + South Korea

Japan is still one of the most important and at the same time most demanding export markets for Switzerland in Asia.

South Korea is a very dynamic market that offers Swiss companies many opportunities, particularly in the MEM...


Japan Republic of Korea
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Roger Zbinden

Roger Zbinden

Head of Swiss Business Hub South Korea

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