The internal academy’s primary target groups are the staff at the Swiss Business Hubs abroad, the cantons and the business development organisations (mainly business location promotion), staff at embassies and consulates working in the field of commercial diplomacy, staff at bilateral foreign chambers of commerce engaged in export and investment promotion, as well as internal Switzerland Global Enterprise consultants.
The further training courses will cover the following topics:
- Export promotion
- Location promotion
- Trade promotion
- Core seminars for ambassadors
- The annual meeting for Swiss Business Hub Directors
- Diplomatic and consular internships (as a component of Federal Department of Foreign Affairs training)
- Client and SME consulting
The course language is English. French is also used sometimes in the diplomatic sector. All of the staff at the Swiss Business Hubs abroad attend training courses lasting at least three days each year. They also have the opportunity to update their knowledge in self-assessment tests. The exchange of knowledge between the Swiss Business Hubs is to be made even stronger in the future by a global collaboration platform.