Romania: Snapshot Industrial Manufacturing

Romania is an important manufacturing hub in Europe. Many global industrial companies have production facilities in the country and the industrial manufacturing is said to grow further. This opens interesting business opportunities for Swiss SME.

Romania: Snapshot Industrial Manufacturing

Sector Brief

In spite of the problems generated by the energy prices in Europe, the manufacturing industry in Romania increased by 0.2% as gross series in H1 2022 compared to H1 2021, according to the National Institute of Statistics.

Examples of relevant growths are:

  • manufacture of food products: +5.9%
  • manufacture of beverages: +4%
  • manufacture of wearing apparel: +2.3%
  • manufacture of paper and paper products: +5.6%
  • manufacture of basic pharmaceutical products and pharmaceutical preparations: +4.1%
  • manufacture of rubber and plastic products: +1.6%
  • manufacture of other non-metallic mineral products: +4.1%
  • manufacture of fabricated metal products, except machinery and equipment: +5.3%
  • manufacture of computer, electronic and optical products: +1.7%
  • manufacture of machinery and equipment n.e.c.: +3.8%
  • manufacture of other transport equipment: +11.7%

According to the National Institute of Statistics, the turnover in the manufacturing industry in Romania increased by 23.6%, in nominal terms, in the first eight months of 2022 compared to the same period of 2021. Furthermore, the new orders in the manufacturing industry increased by 18.9% in the first eight months of 2022 compared to the same period of the previous year.

Case Studies

The Ford plant in Craiova, SW Romania will start the production of the new generation Courier model, both the freight (Transit) and passenger (Tourneo) variants in 2023, with an all-electric version from 2024. To support the launch of the Courier model, Ford announced investments of 490 mEUR during the next three years at its Craiova plant. Furthermore, the Ford Puma passenger car will benefit from a fully electric version to be produced at the plant in Romania in 2024.

Bosch recorded consolidated sales of 494 mEUR in Romania in the 2021 fiscal year, up by approximately 10% compared to the previous year. The growth was mainly due to long-term investments in manufacturing and R&D activities, extension of operations and services area, following a strategy focused on technology, innovation and sustainability. Bosch invested approximately 83 mEUR in 2021 in Romania, mainly in the development of its Mobility Solutions manufacturing plants located in Cluj and Blaj. The Bosch Engineering Center in Cluj signed in 2021 a collaboration agreement with Orange Business Services to test custom new features designed for automated vehicles, through Celluar-based Vehicle-to-Everything (C-V2X) with the help of the 5G technology.

Theta Furniture & More opened in 2022 a new custom-made furniture production factory, in Paulesti, Southern Romania, following an investment of around 4 mEUR. The company targets to reach revenues of 25 mEUR by 2025.

The producer of RVM systems for collecting beverage packaging Envipco launched in 2022 its first factory in Romania, following investments of over 2 mEUR. The factory located in Sebes, Centre Romania has a scheduled production capacity of over 6,000 RVMs for 2022 and over 15,000 units for 2023.

In 2022, Stada announced an investment of 48.3 mEUR in a new pharmaceuticals production facility in Turda, NW Romania. The plant will initially include nine state-of-the-art technology lines for capsules and tablets, with a capacity of 100 million packages per year. The deadline for the completion of the project is planned for October 2024.

The dairy producer FrieslandCampina Romania completed in 2022 an investment of 3 mEUR in a new production line with the annual capacity of over 3,000 tonnes of yellow cheese.

Industry 4.0 and Digitalization

Companies in Romania increasingly rely on technology-based solutions such as robots, artificial intelligence or mobile applications, due to increased productivity, process stability, improved working environment or relocation of human resources to higher value-added activities. Romania has a developed an IT infrastructure that allows implementation of the latest technologies in the sector of the autonomous mobile robots and solutions for performance optimizing based on advanced analysis of data obtained from sensors.

The Romanian industry benefits from qualified professionals with Industry 4.0 skills. The major universities in Romania, such as the University Politehnica of Bucharest and the Technical University of Cluj Napoca, have faculties of industrial engineering and robotics. Romanians participated at various international competitions and won awards. One example is the Delta Force team from the National High School of Informatics in Arad that won the big competition in Houston, USA in April 2022.

According to the latest data from the Industrial Federation of Robotics, Romania has an estimated number of 4,400 industrial robots. This number does not include the mobile robots, a fast-growing sector.

Organisations such as the American Chamber of Commerce in Romania - AmCham, the German-Romanian Chamber of Commerce and Industry - AHK Romania or Advantage Austria support the Industry 4.0 and digitalization on the domestic market. AmCham has a Digital Economy Committee targeting to promote Romania's digital transformation. AmCham organised various events, such as the webinar “RPA for SMEs: Increase your Digital Capacity and Productivity with Robotic Process Automation” in collaboration with UiPath and Vapro Romania. Advantage Austria will organise during February - March 2023 the visit in Romania of a delegation of Austrian companies that offer digitalization products, solutions and services in the fields of e-government and intelligent administration.

Case Studies

The German Group Continental announced for 2023 investments to build a new production module in Sibiu, Centre Romania. The Module 7 modern factory will manufacture autonomous driving systems, connectivity systems and other mobility solutions for automotive customers, with latest technologies and smart processes of Industry 4.0.

Part of the Turkish Group Arcelik, Arctic is the leader of the Romanian home appliance market. It has a manufacturing plant in Ulmi, Southern Romania, the first Industry 4.0 factory on the domestic market, integrating state of the art technologies in robotics, artificial intelligence, machine learning and automation processes. After recent investments of over 37.8 mEUR in a second production line, the factory has a production capacity of 2.2 million washing machines a year.

The general contractor and developer Masterbuild has announced in September 2021 the start of works for the new Research Centre in Green Aerospatial Technologies in Craiova, SW Romania, with investments of over 17 mEUR. The project is co-financed through the European Regional Development Fund, coordinated by the National Institute for Aerospace Research Elie Carafoli. Located near the Craiova International Airport and based on the Industry 4.0 principles, the new centre will benefit from advanced technologies: innovative robotic systems, next generation installations, revolutionary technologies and 3D prototyping systems.

KFactory is the leading Industry 4.0 start-up from Romania. It raised funds of 600,000 EUR in 2022 to accelerate its growth on international markets, expand the capabilities of its platform and invest in the network of integrations and partners. The enterprise process automation platform increased the customer base with 500% in 2021, having over 300 industrial equipment connected.

At the end of 2021, Haier opened its manufacturing facility in Romania, following investments of over 70 mEUR. The plant features the latest Industry 4.0 and IoT innovations, robots and cutting-edge machinery. The factory has the manufacturing capacity of over one million refrigerators per year.

In 2022, Bobnet Group launched Bob IoT Enterprise, a new factory in Pitesti, Southern Romania to produce innovative IoT devices. Following investments of 10 mEUR during the next few years, Bob IoT Enterprise will provide industrial-scale manufacturing of IoT devices for automated retail and smart logistics.


  • Equipment&tools
  • Technology
  • Facilities
  • Strategic partnerships
  • Outsourcing

Author: Jackie Bojor, Director, FRD Center Market Entry Services

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