“Silicon Valley and Los Angeles are places where virtual reality technology is put to use, so the US market is key to us,” says Javier Bello Ruiz, CEO and co-founder of Imverse. This is also the reason why the EPFL spin-off recently opened an office in Los Angeles. “A subsidiary in the USA brings us closer to the film and game producers and technology companies, and that’s an advantage we want to utilize.”
Together, we can export the great brand that is Swiss technology to the world.
Imverse not only wants to develop 10,000 kilometers away in California, however; the start-up is also holding on to its headquarters in Geneva: “We are convinced that the Swiss brand is very strong.” Also significant here is the proximity to various universities such as ETH Zurich or EPFL in Lausanne that train and promote talents. “Innovations are being driven by these universities, and new start-ups are emerging that also promote the Swiss image. “Together, we can export the great brand that is Swiss technology to the world.” Conquering the world and holding your own against the competition in the USA, however, is beset with hurdles – something Javier Bello Ruiz is well aware of: “Our biggest challenge is to build a network with all the major players and grow along with them.”
Springboard CES Las Vegas
To draw attention to its software in the USA, Imverse exhibited at the CES Las Vegas – one of the largest trade fairs for electronics. The start-up from western Switzerland was part of the SWISS Pavilion, organized by Switzerland Global Enterprise and Presence Switzerland. “Trade fairs are incredibly important to us. Virtual reality is a new market, and trade fairs allow us to make contact with those who are creating the ecosystem for it.” CES Las Vegas is an ideal place for this, stresses Javier Bello Ruiz. “We offer graphics software that will be integrated into every smartphone, tablet and computer in the future and that improves on existing technologies. The CES in Las Vegas is the ideal place to prove it.”