Focus on exporters

Imverse: Swiss spin-off launches in Los Angeles

The company from western Switzerland specializes in graphics software development for virtual reality, mixed reality and location-based entertainment, and is now seeking international success with this technology – first and foremost in the USA.


“Silicon Valley and Los Angeles are places where virtual reality technology is put to use, so the US market is key to us,” says Javier Bello Ruiz, CEO and co-founder of Imverse. This is also the reason why the EPFL spin-off recently opened an office in Los Angeles. “A subsidiary in the USA brings us closer to the film and game producers and technology companies, and that’s an advantage we want to utilize.”

Together, we can export the great brand that is Swiss technology to the world.

Imverse not only wants to develop 10,000 kilometers away in California, however; the start-up is also holding on to its headquarters in Geneva: “We are convinced that the Swiss brand is very strong.” Also significant here is the proximity to various universities such as ETH Zurich or EPFL in Lausanne that train and promote talents. “Innovations are being driven by these universities, and new start-ups are emerging that also promote the Swiss image. “Together, we can export the great brand that is Swiss technology to the world.” Conquering the world and holding your own against the competition in the USA, however, is beset with hurdles – something Javier Bello Ruiz is well aware of: “Our biggest challenge is to build a network with all the major players and grow along with them.”


Springboard CES Las Vegas

To draw attention to its software in the USA, Imverse exhibited at the CES Las Vegas – one of the largest trade fairs for electronics. The start-up from western Switzerland was part of the SWISS Pavilion, organized by Switzerland Global Enterprise and Presence Switzerland. “Trade fairs are incredibly important to us. Virtual reality is a new market, and trade fairs allow us to make contact with those who are creating the ecosystem for it.” CES Las Vegas is an ideal place for this, stresses Javier Bello Ruiz. “We offer graphics software that will be integrated into every smartphone, tablet and computer in the future and that improves on existing technologies. The CES in Las Vegas is the ideal place to prove it.”

SWISS Pavilion at CES Las Vegas 2020

Would you also like to present your innovations to a world audience? Then, become part of the SWISS Pavilion at the Consumer Electronics Show (CES) in Las Vegas. The trade fair is the meeting place for the entertainment and electronics industry. For over 50 years, CES has served as a showcase for innovators and breakthrough technologies. Whether you are an innovative start-up, SME, cantonal representative or trade association – be sure to take part in this unique opportunity.


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