The Spanish Digital Agenda set by national authorities is focused on the accomplishment of the European Commission’s Digital Single Market strategy, which aims to open up digital opportunities for people and business, while enhancing Europe’s position as a world leader in the digital economy.
The “2017-2020 Strategic Plan” for Spain is based on six major cores:
- encourage the deployment of ultra-fast network
- develop the digital economy
- improve e-government and digital public services
- building digital confidence
- encourage R&D+i
- supporting digital inclusion and ICT training.
Market in numbers
Spain is one of the most important ICT markets by volume in Europe, as its turnover reached €105’868 million in 2016. Including digital content, there are more than 33’000 ICT companies operating in Spain and the sector employs more than 471’000 people.
E-commerce turnover surpassed €25’000 million (+22.2% in one year). The number of new online shoppers has increased by 13.1% in 2016, totaling 21.2 million people.
There are more than 51 million mobile lines in Spain (111% penetration rate) and over 30 million internet users. Almost 80% of households are equipped with computers and over 83% are connected to Internet. Almost two of three Spaniards over 15 years old owns a smartphone. Spain has 14.7 million gamers who play an average of 5.8 hours per week.
Exports of ICT products from Spain grew again for the fourth consecutive year to stand at €13’961 million (€10’596 million of services and €3’365 million in goods) in 2016. On the other hand, imports reached €19’483 million (€5’961 million of services and €13’522 million in goods). The country mainly exports ICT services, while imports are mainly of goods (70%).
Business opportunities for Swiss companies
Development of Software in Spain
The infrastructure and the talent that Spain offers are some of the reasons for software development companies’ success, as it allows companies located in the country to profit from its research centers, both public and private, and the nearly 50’000 students who finish their studies in Engineering & Electronic every year. All of that, combined with efficient labour costs (hourly cost per employee is 25% under the EU-28 average), offers foreign companies a great scenario to increase productivity and to expand their business.
Digitization of companies and public administration, software solutions
Digital solutions are a global growing market and, of course, Spain has also its own demand. The need to increase productivity and promote efficiency are driving changes in the Spanish market in companies for sectors such as industry, tourism, banking and agro-food, fostering a growing demand in digital subsectors as bid data, IoT, robotics, 3D printing, AI, drones and augmented realit
Exports of ICT goods
As stated before, Spain relies on imports of ICT products, especially for communications equipment (27.6%) and computers and peripheral equipment (22.2%), as imports of ICT goods quadruplicate exports. Also, despite China accounts for 23.8% of those imports, European countries account for 50% of them, underlining the potential for other regional competitors to grow in the Spanish market.
If you would like to further evaluate the opportunities related to the Spanish ICT market without any further obligations, please get in touch with our S-GE Senior Consultant for Southern Europe + Benelux Beat Kuster. Contact now
Mobile World Congress Barcelona 2018 (26th February – 1st March).
For the 5th consecutive year, S-GE and the Swiss Business Hub Spain are organizing the SWISS Pavilion at the Mobile World Congress (MWC), where 13 companies will present their products and services to more than 100’000 visitors from all over the world. Meet us
This year, during the celebration of the Swiss Night at the MWC (February 27th), we will organize an Investment Promotion event, to foster Switzerland as a business location. Companies from all over the world will join us at the Royal Barcelona Yacht Club. The event will include a networking cocktail for all participants.