Global Opportunities

Italy: Hotspot for Swiss Design

Through all sectors, world-famous Swiss Design increasingly becomes a sales criterion. Italy is the international reference platform in the industry for positioning design innovation.

Italy is an international reference platform in the design industry
Italy is an international reference platform in the design industry

Swiss Design – an export argument for every product

A unique selling proposition which increasingly becomes an argument through all sectors is the famous Swiss Design. The criteria of an innovative design nowadays has become equally relevant for consumer and non-consumer products especially. As an example, a food cleaning machine (i.e. treatment of meat) which is a strictly industrial process nowadays has not only to fulfill the traditional criteria of a Swiss product such as quality, precision and reliability but also an innovative, sober and functional design, hence Swiss Design.

Italy as an international platform

Italy has become an international reference platform in the design industry. The strength of the own local industry has allowed to positioning not only the Italian Design, but becoming a major reference point when it comes to global design trends. Following formats and/or collaborations are an excellent starting point for fact finding, market analysis, partner search, marketing activities.

  • Milano Design Week / Salone del Mobile
  • Florence Design Week
  • Architects at Work Fair
  • Homi – Lifestyle Fair
  • IED Istituto Europea di Design
  • Swisscorner Milano
  • Architectural networks and platforms

Our experience

The Swiss Business Hub Italy developed during the 2018 edition of the Milano Design Week an own format for a collective exhibition of Swiss companies

The format was sold-out in a couple of weeks. Based on this success, as similar activity will be developed for April 2019. Individual formats and collaboration can also be developed with other stakeholders in Italy. The Swiss Business Hub Italy has very close contacts with partners such as IED institute, Swisschamber/Swisscorner, fair trade organizers etc.

How you can benefit from these opportunities

If you would like to further evaluate the opportunities related to the Italian design-market and it’s international trendsetting function, please get in touch with Beat Kuster, S-GE Senior Consultant for Southern Europe. Contact


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