Italy remains an interesting reference market in the food industry. Not only because of Italian food and hence its exports in international markets, but also for the dynamics of the domestic market, where trends such as private labeling, meat analogues, slow food and super food create interesting opportunities for Swiss exporters.
Overall, the Italian food & beverage is now worth almost a quarter of the national GDP with steady growth since years. At the same time, the market in Italy has been diversifying for several years now with a strong interest in products that were previously unavailable. For example, sales of spirulina and its compounds grew by 49% compared to last year. Excellent performances also for matcha and açai.
By far the best performance is being recorded among the so-called 'superfruits'. For example, sales of products containing avocados grew by 21% year-on-year. Coconuts, almonds and blueberries also performed very well.
Another market segment that is growing in Italy and worth keeping an eye on is the vegan market with products that are also chosen by consumers who wish to reduce their consumption of animal protein.
According to an analysis carried out by the Coop Italia group, in the first half of 2021 the market value amounted to 312 million compared to 248 million in the same period in 2019
The growing interest in healthy and organic food represents a great opportunity for Swiss companies in the sector. In this area, 'Made in Switzerland' enjoys among other things an excellent reputation in the market.
Following sector formats are of national relevance during 2023:
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