Member of the Month

“Our unique history and Swissness have led to initial successes in Asia”

Member of the month September 2020 – roviva Roth & Cie AG

Meanwhile in the 9th generation, the family business roviva Roth & Cie AG offers products for a high level of sleeping comfort, in Switzerland and increasingly also abroad. Managing Director and owner Peter Patrik Roth talked to us about the surprises encountered while tapping international markets.

roviva Roth & Cie AG

About roviva Roth & Cie AG
The company was founded as a horsehair spinning mill in 1748 by Johannes Roth in Wangen an der Aare. For generations, horsehair was used as upholstery material for mattresses, cushions and seating. Later, the company also produced molded upholstery for the furniture industry and supplied car seats to the automotive industry.

Today, the company is managed by Peter Patrik Roth, the 9th generation of the family, and after more than 272 years remains 100% family-owned. With its approximately 50 employees, roviva produces products for maximum sleeping comfort in Wangen an der Aare. Combined with the employees’ craftsmanship and expertise, state-of-the-art production facilities and the latest technologies guarantee that roviva’s sleeping systems, mattresses and insert frames are of the highest possible quality. The Swiss family-owned company has a long-term strategy, thinks in terms of generations, acts sustainably and is value-based. At the same time, the company considers a close partnership with its customers extremely important. This creates trust and security; values that have helped roviva both in the Swiss market and abroad. Since 2001, the company has been cooperating with business partners in South Korea, Russia and the USA.
Mr. Roth, what inspiration and idea form the basis for your company?
roviva aims to be the most sustainable manufacturer of high-quality bedding in Switzerland. In this context, sustainability relates not only to the raw materials we use, but also to our dealings with all stakeholders. We want our retail customers to experience our partnership-based approach.

What are your most important export markets and why?
Generally speaking, we are targeting various Asian markets in the medium to long term. This process is currently in the start-up phase. Furthermore, we are already exporting to Russia.

What (positive or negative) surprises have you already encountered in the export business?
While searching for a partner, we initially had high hopes for success in country A. However, when planning the trip, we took a detour to country B on the advice of S-GE to gain some impressions. Completely out of the blue, we found a business partner there who will also be able to tap country A for us in the medium term.

What are you particularly proud of?
Pride is hardly the right word in connection with our export efforts. But we are grateful that our willingness to embark on this adventure and our company’s unique history and Swissness have led to fruitful discussions and initial successes in Asia.

To what extent has S-GE helped you succeed?

S-GE played an important role both in the planning phase and during the implementation on site. The preparation and support were highly professional, especially in country B.

Consequently, in my opinion, success in cooperation with S-GE can be achieved if the S-GE employees in the target countries are highly success-oriented and provide support in a spirit of partnership.

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