SWISS Pavilion @ Fuorisalone in Milan: The export opportunity for Swiss designers

The “Salone del Mobile” and the “Fuorisalone” are two of the most important design fairs in the world. They take place every year in Milan and are the largest of their kind in the world. Together with Switzerland Global Enterprise (S-GE) and the Swiss Business Hub Italy, Swiss companies have the opportunity to present their products to an international audience within this setting.

Swiss presence at the Fuorisalone in Milan
Swiss presence at the Fuorisalone in Milan

The Salone del Mobile will take place in Milan in the Fiera Milano building from 17 to 22 April next year and is the official part of the fair. The Fuorisalone includes all activities and exhibitions outside this area, and with 370,000 visitors it is just as significant. “Milan is the hotspot for design. The latest design innovations and trends are presented to a global audience there,” says Beat Kuster, S-GE's consultant for Italy.

So that Swiss SMEs can also present their creations to an international audience, S-GE and the Swiss Business Hub are setting up a “Swiss Design Store” as part of Fuorisalone. Located in the heart of the action, this pop-up store will have an exhibition space of 300 square meters. “The Salone del Mobile has been sold out for a long time; with the Fuorisalone we are offering our SMEs an attractive alternative for a broader target group," says Beat Kuster. “It is not only the international audience that is interesting for Swiss companies, the event also takes place right on our doorstep, since the journey from Switzerland to Milan is so short.”

Partnership with Fuorisalone

In an effort to make the Swiss presence even more prominent during the exhibitions, the Swiss Consulate General has launched another edition of the “Swiss Design Map Milano” together with Presence Switzerland. The last edition actively advertised more than 40 Swiss brands and stores in Milan during the trade fair. The “Swiss Design Map” is an official partner of With the 2018 edition, this partnership will continue to be an important tool for Swiss companies to attract attention.

Seize the opportunity

Would you like to attend the Fuorisalone in Milan and present your furniture or interior design ideas on an international stage? You can find the registration form and more information here.

You can also contact our consultant for Italy, Beat Kuster for further information. Contact us now

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