Indonesia: rising demand for beauty and personal care products

Indonesia is the largest market in Southeast Asia with a GDP of USD 1 trillion and a population of 260 million, and analysts predict that it will rise up to the top five Asian markets for cosmetics in the next 10 to 15 years. This presents business opportunities for Swiss cosmetic and luxury brands.


Swiss cosmetic brands are far from being exploited in Indonesia.
Swiss cosmetic brands are far from being exploited in Indonesia.

In Indonesia, 12 to 15 percent of the population is estimated to be in the middle to high income range. These consumers, who primarily live in the big cities, can afford to buy high-end imported products. For this group of the population, high quality, trends and brand names play an important role when making personal choices.

Even though a number of Swiss cosmetic brands, among them La Prairie, MAVALA, VALMONT or YS.UZAC, are already present in the market, it is far from being exploited by Swiss producers of cosmetic, dermo cosmetic or personal care products.

Indonesia has seen a rapid growth of shopping malls over the last 10 years. In Jakarta alone, more than 100 shopping centers have been registered. More than 10 percent of them are intended for high-end or luxury imported products – this presents vast opportunities for Swiss brands.

Fact Finding Mission: Matchmaking with Indonesian companies

Switzerland Global Enterprise (S-GE) and the Swiss Business Hub Indonesia in Jakarta is organizing  a Fact Finding Mission (FFM) to meet Indonesian companies, network with industry representatives and visit the leading trade fair “Cosmobeauté Indonesia” from 9-11 October 2018. Click here to learn more about the program and to register.


More information about Indonesia

Register for a Country Consulting session from 5-7 June to explore your opportunities in Indonesia

What you need to know about Indonesia



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