Buyer Mission: Export your food products to the UK

A unique opportunity for Swiss SMEs: Buyers from British supermarkets are coming to Switzerland in the spring to meet with SMEs and discover new products. Swiss companies can apply to take part in this until the end of January. 

Swiss products for supermarkets in the UK
Swiss products for supermarkets in the UK

Swiss food products are in demand on the international market, as several Swiss companies have already proven, and there are now new opportunities for export to the UK. Switzerland Global Enterprise (S-GE) and Swiss Business Hub UK + Ireland are inviting buyers from supermarket chains to Switzerland. Swiss companies can present their products and discuss business opportunities in individual B2B meetings. The following companies have already confirmed their participation in the Buyer Mission:

  • Selfridges
  • Simply Fresh
  • Applegreen
  • Cotswold Fayre
  • The Food Agent
  • London Deli Company
  • Dunnes Stores, Ireland

How the British food market works

The rhythm of life and thus the eating habits of the British have changed in recent years. People tend to skip meals and consume snacks that are low in calories while out and about. Jane Milton, a food expert from the UK, explains: “Britain has a vibrant food culture. The market for ready meals, from soups to prepared vegetable meals, is large. At the same time, the country is often an early adopter of new kitchen trends and flavors.” In addition to “food on the go”, the British are increasingly paying attention to their health. It is in this area that Jane Milton also sees potential for Swiss exporters: “Great business opportunities can be created in the UK by bringing these two factors together and developing healthy products that can be consumed on the go.”

Would you like to meet buyers from the UK and sound out your business opportunities? Apply to take part in the Buyer Mission before the end of January. Additional information

If you have any questions about the food market in the UK, please contact our consultant Nadja Kolb. Contact us now  


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