Singapore Airlines is not alone in feeling the pressure placed on it and other carriers by factors such as budget airlines. To strengthen its market position, the company launched a transformation program last year. The first measures have already paid off, the CEO told employees in a letter.
The Singapore business magazine The Business Times reports that Singapore Airlines intends to improve customer experience and product quality using digital innovation and other measures. The company is already working together with the LASALLE Art School. Its students are designing an innovation lab for the airline, where passengers' flight experiences can be tested with the new technologies.
Business opportunities for Swiss SMEs
Singapore Airlines also plans to work with external partners and startups to drive innovation and technology forward.
In addition to technological innovations, Singapore Airlines is also investing in its aircraft fleet. Last year, the company ordered approximately 50 billion dollars' worth of aircraft, and this year the airline will become the first customer to receive the Boeing 787-10 (including new cabin products) and the first A350-900. It also placed orders for cabin products totaling 850 million US dollars.
To examine business opportunities in the field of aviation, Swiss SMEs can participate in the Swiss Pavillion @ Singapore Airshow 2018. The Singapore Airshow is the largest aerospace trade fair in Asia. Among others, representatives from aircraft parts manufacturing, cargo, communication and control systems or in-flight service will be in attendance. Find the right trade fair for your SME: Trade fair overview