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Switzerland best country to headquarter a corporation

As in the previous year, Switzerland remains an island of stable prosperity in the world, according to the 2018 Best Countries report, a global survey of 21,000 persons by U.S. News. The rankings evaluate 80 countries across a range of criteria, from economic influence and quality of life, to capture how nations are perceived globally. Switzerland’s No. 1 spot is driven by its reputation for citizenship and being open for business.

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Switzerland ranks the No. 1 country to headquarter a corporation.

The 2018 Best Countries ranking methodology relies on data gathered from a proprietary survey of more than 21,000 business leaders, informed elites and general citizens.

In the overall rankings of 80 countries, Switzerland ranks 1st, followed by Canada (2nd) and Germany (3rd). The rankings are dominated by countries with more progressive social and environmental policies. Nordic nations – Sweden, Finland, Denmark and Norway – rank in the top 15 overall.

Switzerland also ranks the No. 1 country to headquarter a corporation, followed by Canada and Luxembourg.  The country is home to several Fortune 500 companies, including Credit Suisse, Nestle and Glencore and offers a business-friendly and innovative environment.

Overall, Switzerland achieves its top position as best country based on high scores in the following categories:

1. Open for business

Attributes: bureaucratic, cheap manufacturing costs, level of corruption, favorable tax environment, transparent government practices

2. Citizenship

Attributes: cares about human rights and environment, gender equality, progressive, religious freedom, respects property rights, trustworthy, well-distributed political power

3. Entrepreneurship

Attributes: connected to the rest of the world, educated population, entrepreneurial, innovative, provides easy access to capital, skilled labor force, technological expertise, transparent business practices, well-developed infrastructure, well-developed legal framework

4. Quality of Life

Attributes: a good job market, affordable, economically stable, family friendly, income equality, politically stable, safe, well-developed public education and health system

5. Cultural influence

Attributes: culturally significant in terms of entertainment, fashionable, happy, has an influential culture, modern, prestigious, trendy

The Best Countries rankings continue to show us that just as brands must focus on a wide range of attributes to raise profiles and win over audiences, nations that are multidimensional and that reflect a wider range of qualities, such as innovation and compassion, have the brand appeal that propels them on the global stage. (David Sable, Y&R Global CEO)

Handbook for Investors

Our handbook contains 168 pages of information setting out the key advantages of Switzerland as a business location as well as the current investment climate, production costs, taxes, infrastructure and new technologies, financing and legal matters.

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