Fuorisalone: A global showcase for design made in Switzerland

Swiss companies of any size and sector whose proposition has a strong focus on design may consider Italy as their global showcase to present their products. 



Swiss Design District at Fuorisalone in Milano
Swiss Design District at Fuorisalone in Milano.

There’s probably no better place in the world to promote your design projects than Italy.

Milan with both Salone and Fuorisalone features two of the not-to-be-missed events for professionals and design-lovers.

While Salone is a widely recognized trade fair for anything concerning furniture and interior design, Fuorisalone is a unique concept born and developed in Milan which is slightly difficult to explain to those who haven’t had the chance to experience it firsthand.

To put it in few simple words, Fuorisalone is not a Fair event, it doesn't have a central organization and it's not managed by any Institution.

It started spontaneously early in the 1980's thanks to the will of companies working in the furnishing and industrial design sectors. Currently, it is expanding into many related sectors including automotive, technology, telecommunications, art, fashion and food.

The Swiss Business Hub Italy supported by Switzerland Global Enterprise decided to join last edition of the event held in April 2018 with a collective project called "Swiss Design District" showcasing 14 companies coming from different sectors but with the same philosophy of design as the main trait of their business concept.

Different in terms of dimension and product offering, the participating companies expressed great enthusiasm for being part of such a special project. Among the comments we received:


"It was a pleasure to work with you on this exhibition and I think it was for all of us a very special and intense experience. Thanks to your admirable organization we could focus on building up interesting contacts and a powerful presence. Thank you very much for your confidence and your hard work in Milano, I hope you had a successful time and hopefully we have the chance to be part of the Swiss Design District next year."

DADE DESIGN Concrete Works

We really want to express all of our gratitude for the organisation and support before, during and after the event …. Your availability and problem solving attitude. We would love to be part of this project again next year …

Regardless of size, Switzerland Global Enterprise promote and support the companies wishing to gain a worldwide audience through the presence to one of these events.

Be it a collective participation or a tailor made project, S-GE along with the local SBH Italy team has the ability to support your from initial phase through execution and presence on spot. Do not hesitate to get in touch for more information


Recommend us
How should we contact you?

Premium Partner

Strategic partners

Institutional partner

Official program