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Saudi authority launches Healthy Food Strategy

The Saudi Food and Drugs Authority (SFDA) has launched a strategic plan for healthy food in the Kingdom. It stipulates the setting of upper limits for sugar, salt and saturates in processed foods.

The "Healthy Food Strategy" provides for upper limits for sugar, salt and saturated fatty acids in processed foods.
The "Healthy Food Strategy" provides for upper limits for sugar, salt and saturated fatty acids in processed foods.

The SFDA already launched its Healthy Food Strategy back on September 12, 2018. However, the strategy has not yet been translated into binding regulations or laws.

Instead, the SFDA has signed voluntary agreements with a number of global food producers and suppliers. By signing these, producers undertake to reduce the sugar, salt and fat content of their products in accordance with the requirements of the SFDA and to transparently indicate the respective calorie content on the packaging.

Background: Vision 2030

Die Strategie der SFDA ist vor dem Hintergrund der sogenannten Vision 2030, dem wirtschaftlichen und gesellschaftlichen Reformprojekts Saudi-Arabiens, zu sehen. Es ist davon auszugehen, dass die Vorgaben der SFDA, die heute von den Unternehmen noch auf freiwilliger Basis umgesetzt werden können, in absehbarer Zeit obligatorisch sein werden.

Business opportunities in the Saudi food & beverage market

Do you have questions, or would you like to examine your business opportunities in the Saudi Arabian food market without obligation? Sign up for a free consultation session and discuss your export project with Ruedi Büchi, our Senior Consultant for Saudi Arabia. Contact us now

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