Next year, the World Economic Forum (WEF) will not take place in Davos, as it usually does, but at the Bürgenstock Resort in Nidwalden. Elements of the program will also be based in the canton of Lucerne.The Annual Meeting has also been moved from winter to spring and will take place from 18 to 21 May. It will be held around the theme of “The Great Reset”, as the WEF writes in a press release.
The cantons of Nidwalden and Lucerne welcome the change in location, and both will be involved in organizing the event with the WEF. This is a “pleasing opportunity for the tourist destination of Lucerne-Bürgenstock-Nidwalden,” commented the State Chancellery of the canton of Lucerne in a press release.
The Director of Economic Affairs and Landammann (chief magistrate) of the canton of Nidwalden, Othmar Filliger, is reportedly expecting “an enormous publicity impact that will extend beyond the Bürgenstock and benefit the entire tourist region”. Head of the Lucerne Cantonal Government Reto Wyss said that this event should help Lucerne Tourism achieve its objective of further enhancing the tourist region. It will also be a boost for the congress and event sector, which has been hit hard by the coronavirus crisis.
Robert P. Herr, General Manager of the Bürgenstock Resorts, said in a press release that the WEF’s decision was a “strong affirmation” for the hotel, the canton and the region as a conference and meeting destination.