Founded in 2016, start-up MagicTomato gives the population of Western Switzerland easy access to food prepared by local artisans and marketed through a responsible model.
It offers a full range of fresh daily and high quality foods that are delivered by MagicTomato on the same day. These foods are selected for their authentic tastes and artisanal manufacturing processes. With a streamlined distribution system, the start-up can serve its customers in record time while eliminating food waste and plastic packaging.
Incubated at Fongit since 2019 and having benefited from the Fongit Innovation Fund, MagicTomato also received the Swiss Ethics Award in 2019.
Today, Label Bleu and MagicTomato are collaborating on the development of a digital platform that will combine their "superpowers" in the service of responsible nutrition : the convenience of Label Bleu's custom-made subscription service and MagicTomato's efficient customer service, which includes same-day delivery.
A merger and expanded national coverage
In 2022, MagicTomato will be extending its offer to the regions of Neuchâtel, La Chaux-de-Fonds, Fribourg and Le Gros-de-Vaud in order to meet the growing demand of its customers. The selection of products will be consistent with that of Label Bleu and supplemented by new and exciting offerings. The product range of the site will be developed over the coming months and through the collaboration.
Label Bleu will continue its activity without change until the new platform is online. Customers who wish to benefit from express delivery can already use the new platform. As a result of this news, the logistics center in Cornaux (canton of Neuchâtel) operated by Label Bleu and MagicTomato will become a green workplace with a strong presence in the entire region thanks to the teams already in place.
Already active in the canton of Bern, MagicTomato is actively preparing for its expansion into German-speaking Switzerland.
