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Switzerland remains most attractive country in the world for talents

Switzerland again heads up the Global Talent Competitiveness Index by INSEAD. As such, it is the top-ranked country for developing, attracting and retaining talents. In this regard, Zurich, Lausanne and Geneva are ranked among the most effective cities in the world.

 Zurich is one of the world's most attractive cities for talent. Image credit: Nadine Kägi/Zurich Tourism
Zurich is one of the world's most attractive cities for talent. Image credit: Nadine Kägi/Zurich Tourism

Among all of the countries surveyed around the world, Switzerland is the most attractive and competitive for talents. This is a finding from the Global Talent Competitiveness Index by INSEAD, which is one of the world’s largest business schools. It is headquartered in the French town of Fontainebleau and has numerous institutions located across Europe as well as in Asia, North America and the Middle East. The report was jointly produced in conjunction with the Washington-based Portulan Institute and the Human Capital Leadership Institute from Singapore. 

The annually published report measures how countries and cities develop, attract and retain talents. The current edition covers 133 countries and 175 cities from 79 economies in all income groups. In 2022, Switzerland and Singapore have been able to “firmly retain” their leading positions, according to the press release. Denmark has climbed into the top three for the first time, leaving the USA trailing in its wake in the process. It is followed by Sweden, the Netherlands, Norway, Finland, Australia and the UK. Luxembourg is ranked 11th and Germany 14th.

Among the most competitive cities for talent, Zurich ranks 3rd behind San Francisco and Boston. Elsewhere in Switzerland, Lausanne takes 5th spot, with Geneva in 7th. The top-ranked cities could assume pioneering roles in attempts to reduce inequalities provided that they have the right talent strategies in place, according to INSEAD.

As the report states, the world is drifting further apart in terms of comparable conditions for talent. This applies in particular to the way in which countries empower talent and promote their skills. The increasing gap between poorer and richer countries is clear, as it is between the sexes too. Educational and structural reforms are required in order to prevent any further drift and to achieve sustainability goals.

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