With clever marketing in Germany’s tough retail trade and thanks to precision technology, PPURA and Amberg Technologies – who have been awarded the Export Award 2015 as part of the Forum for Swiss Foreign Trade and Investment from Switzerland Global Enterprise (S-GE) – have profited from China’s rising middle class and their evolving transportation needs. The Export Award showcases successful internationalization of Swiss and Liechtenstein companies and provides visibility for their excellent positioning in the global economy. Among other things, the winning projects serve as inspiration for other companies and their export projects. The winners are selected by a nine-member panel of independent figures from the worlds of business, science and media in Switzerland.
Step In category: PPURA Sagl for their market entry in Germany
PPURA Sagl from Dulliken SO was founded in 2009 by Italian cousins Cemal Cattaneo and Maurizio Floccari. Following their ‘Mamma’s’ secret recipe, PPURA use organic Apulian durum wheat to produce traditional handmade pasta, which is distributed in the high-priced premium market. Alongside pasta, the PPURA range of products also includes pesto sauces and olive oils – likewise in organic quality. Today, the company employs twelve employees across eight full-time positions. In 2014, they generated sales in francs in the seven-digit range. 85 percent of this is in exports. Thanks to meticulous preparatory work, PPURA has in recent years made a successful market entry into Germany.
Success category: Amberg Technologies for its long-term export success in China
Amberg Technologies AG, founded in 1981 by the measurement instrumentation department of Amberg Engineering AG, offers customers proven products and services specific to rail surveying, tunnel surveying and tunnel seismology. In 2005, plans by the Chinese Central Government to upgrade the rail network for high-speed trains prompted the company to expand into the Far East. To optimally realize their vision, Amberg Technologies has recruited a Chinese engineer and other surveying experts with knowledge of the Chinese market, some of whom are based at the Swiss headquarters in Regensdorf. Amberg Technologies’ precise measurement systems have established themselves superbly in China, where the company generated millions in revenue in 2014. This corresponds to a quarter of total revenue.