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Kuehne + Nagel launches digital market intelligence product

Kuehne + Nagel is moving forward with its digitalisation strategy. The Swiss logistics company has launched a new digital product on market intelligence, which provides estimates for key economic figures based on its insights into data of global trade flows.
Kuehne + Nagel launches a new digital market intelligence product. (generic image)
Kuehne + Nagel launches a new digital market intelligence product. (generic image)

Kuehne + Nagel is pursuing a three-pronged approach to become a leader in the field of digitalisation. First, it is increasing its digital readiness to improve customer service. An example of this is its software KN FreightNet, a digital product that provides instant quotes, online bookings as well as track & trace for air and sea shipments. Second, the Swiss logistics company operates a venture platform that enables it to engage with start-ups and generate new business opportunities to broaden its digital offerings.

This latest product was developed by the company’s venture platform and uses in-house developed technology to combine big data with data mining, automisation and predictive analytics. One major advantage of gKNi’s market analysis is that it delivers early insights into the very recent past, the present and the very near future of economic development – up to 55 days earlier than other estimates on trade-related indicators, explains Kuehne + Nagel.

Its third approach consists of developing new digital products, including its newly launched “gKNi trade nowcasting” (gKNi stands for global Kuehne + Nagel indicators). According to a company statement, the product provides estimates for key economic figures, such as trade balance and industrial production, based on Kuehne + Nagel’s insights into markets and data of global trade flows.

The market intelligence tool is available via subscription and is aimed at Kuehne + Nagel’s logistics customers, companies, governments, banks and even investors.

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