There is a choice of two topics:
Topic A
How global markets are changing
- Countries are becoming protectionist, business and free trade are under fire, political uncertainty
- Switzerland has concluded many different complex free trade agreements
- The advance of globalization, driven by digitalization
The challenge for exporters
- Analysis of risks, diversification of export portfolio
- Managing trade barriers and discrimination
- Fully exploiting Swiss free trade agreements
Practical support by S-GE
- News, facts, exchange of experience on market access
- Formulate market strategies, overcome barriers to entry, find local partners
Topic B
What is happening in the world
- More intensive globalization and digitization of value chains
- New middle class in emerging markets, new economic powers
- Increasing global competition, South-South trade, regional trade agreements
The challenge for exporters
- To conquer more markets, reduce cluster risk in Europe and exploit new opportunities
- At the same time, localize business according to market needs
- Managing an increasingly complex international value chain
Practical support by S-GE
- News, facts, exchange of experience on adapting to individual markets
- Define market entry strategies, understand the competition
- Identify the right partners and customers, organize the business locally