Quick survey on mega trends and business models – take now!
This is why Switzerland regularly ranks in the top positions in international rankings. However, the pressure on margins is still there, although all optimization measures have often been exhausted. In addition, global competition continues to grow: the technological and social environment is changing rapidly, creating new needs among customers and new competitors, who suddenly enter their own market – and this with varying dynamism from one country to the next.
Where do Swiss SMEs still have scope to develop?
The international competitive advantage of the future lies in a clever business model. It is about developing innovative concepts to meet the rapidly changing customer requirements in each individual country, to offer them a new experience, to stand out from the competition – and to generate additional sources of income. This means specifically challenging one’s own business model, possibly revising it, or even completely turning it upside down. In other words, asking oneself: What benefit does my product or service offer the customer? How is it created, what is the value added behind it? And what is my revenue model?
The first step is to understand what one’s customers and their customers actually want in greater detail. It is also worth taking a look at other industries and getting to know their solutions in the market. Ultimately, it is not the technical innovation itself, but the creative combination of digital and traditional tools to meet the customer’s needs. S-GE advises you which business model works in which market and identifies the right partners on site for this.
The Swiss economy has the best prerequisites for overcoming these challenges – Swiss SMEs have time and again managed to fill individual niches with exciting business models. In order to survive in this disruptive world of tomorrow and continue to be global innovation leaders in the future, we must learn to consciously challenge and systematically develop our business models.
Forum for Swiss Foreign Trade and Investment 2017
Join us at the Swiss Forum for Foreign Trade and Investment in Zurich on 18. May 2017 and discuss with us and top-class speakers about global megatrends and their impact on the Swiss export industry! More information!
