Press Release

Export business models: Countries in which adjustments are necessary

The economic conditions and technological developments are changing Swiss export, and SMEs are having to adjust their business models to different markets. An interactive infographic by Switzerland Global Enterprise provides an overview of the various challenges.

Swiss SMEs need innovative business models that are adjusted to target markets
Swiss SMEs need innovative business models that are adjusted to target markets

The infographic points out that digitization is being driven forward in many countries, and business models must be adjusted accordingly. For example, e-commerce is quickly becoming more important in the Nordic countries, and in Canada, China, Japan and South Korea, the value of online commerce, online marketing and automation is growing as well. This is leading to the emergence of new kinds of products and new ways of marketing them. In other countries such as Australia, the Arab world and India, exporters must also be aware that their business models have to be adjusted to meet cultural requirements and specific legal frameworks.


For the interactive infographic, Switzerland Global Enterprise has summarized brief market evaluations from 17 countries and regions, with information taken from Switzerland Global Enterprise’s global network of Swiss Business Hubs.

“Intelligently adapting a company’s business model to each individual target market is the prerequisite for being internationally competitive,” says Daniel Küng, CEO of Switzerland Global Enterprise. “Digitization and various social and economic trends such as increasing mobility and the strong Swiss franc make this even more imperative today.”

“Intelligently adapting a company’s business model to each individual target market is the prerequisite for being internationally competitive,” says Daniel Küng, CEO of Switzerland Global Enterprise. “Digitization and various social and economic trends such as increasing mobility and the strong Swiss franc make this even more imperative today.”

SMEs also see a need for change

These developments are having an evident effect on Swiss SMEs. Eighty-five percent now feel stronger competitive pressure today than they did five to ten years ago, as revealed by a survey of more than 150 exporting SMEs by Switzerland Global Enterprise.

Eighty-five percent of the companies surveyed are likewise convinced that a well-thought-out business model is the foundation of international growth. This is why 70 percent of the Swiss SMEs surveyed are working on changing their own business models.

Rethinking business models – exchange at Exporter demain! In Lausanne

According to the survey, the companies could work on new business models more consciously and methodically, and their potential has yet to be exhausted. These companies can draw inspiration from examples in other sectors.

One such opportunity for inspiration and exchange between SMEs will be offered by Exporter demain! in Lausanne on September 28. At this big gathering of exporters from the French-speaking parts of Switzerland, representatives from business will tell each other about how they are adjusting their business models successfully to hold their ground in world markets. At the same time, the SMEs can engage with other entrepreneurs and expand their networks.

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