Success stories

Zurich start-up develops new insurance business model

The participation in an InsurTech mission to London has opened interesting doors for the Swiss Anivo 360 AG. Thanks to S-GE, the start-up made contacts with decision-makers from Lloyds and Willis.

Alexander Bojer, Co-founder and CEO of Anivo 360 AG
Alexander Bojer, Co-founder and CEO of Anivo 360 AG

The insurance industry has arrived in the digital age. More and more IT-savvy start-ups are turning traditional business models upside down. Thanks to people like Alexander Bojer and Werner Flatz, insurtech is gradually taking hold in Switzerland as well. When these two insurance experts founded Anivo 360 AG in early 2015, they launched an innovative business model: On the website, users can compare offers and get advice – by telephone, email or in chats. "We're combining the traditional insurance broker approach with powerful new technology," says Alexander Bojer. This offers users a fully digital way to take out a health insurance policy with extra coverage online – "We're the only company that's ever provided this opportunity." Anivo is off to a good start. "More and more insurance companies are interested in working with us," says Bojer. And the company already has satisfied customers, especially the employees of several major companies like SBB and UPC: These employees can access the Anivo platform on their company intranet and get discounted special offers.

Insurtech Mission by S-GE opens the door to lasting contacts

Insurtech is still new in Switzerland, and contacts to experienced foreign businesses are a valuable resource. Since Great Britain is one of the most innovative markets in the world for insurance, Switzerland Global Enterprise (S-GE) invited Swiss start-ups to take part in a mission in London in February 2017. Alexander Bojer had many informative and inspiring talks with brokers and insurance specialists at this event during a series of organized 5-minute conversations, as well as over aperitifs and evening refreshments. For Anivo, there was also an epilogue to the mission: another trip to London. They had further discussions about the Anivo business model with experts from Lloyds: "We discovered new ways to optimize and develop our business model." There's also a cooperation with the global broker Willis in the works. Anivo seeks to offer not only existing models, but to work together with partners to develop their own products. These cooperations are primarily in the health insurance sector, offering basic and extra coverage – "because no one even comes close to us in this area in Switzerland."



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