Competition on the market is high, meaning that foreign companies in particular can benefit from offering new and innovative products. Australians have a strong awareness of environmental issues, meaning that cleantech products and services are growing in demand. There is still room for further growth in the sector. The massive scale of the country means that ICT products are also in high demand to help bridge the long distances. From e-learning to e-health, logistics or data security, everything is conceivable.
Australia Country Information
While Australia may be far from Switzerland, its continuous and above-average economic growth make it a very attractive market. The stable political environment, transparent process structures, high purchasing power, use of English as the language of business and a certain cultural proximity to Switzerland all significantly ease the way for Swiss SMEs.