Austria

Austria Country Information

The Austrian market offers Swiss companies a solid export destination which is particularly interesting for SMEs with limited export experience due to its cultural and geographical proximity. Austrians are willing to spend money and appreciate higher-priced quality products. 

Together with the Swiss Economic Institute at the ETH Zurich, S-GE has created a ranking of the top export markets. It shows which markets are particularly attractive for Swiss SMEs.
Together with the Swiss Economic Institute at the ETH Zurich, S-GE has created a ranking of the top export markets. It shows which markets are particularly attractive for Swiss SMEs.

Swiss companies can benefit from the good reputation of Swiss products. The disposable income of private households has increased, due to tax reforms amongst other things, which has boosted domestic demand. The employment situation has also improved. Austrian companies are once again showing interest in modernizing their sales and business facilities.

Austria also offers a strong strategic starting position. Its proximity to Eastern Europe also makes Austria a good choice as a conduit to the countries in that region. 

The automotive industry, infrastructure, ICT and the energy and healthcare sectors are all particularly appealing to Swiss exporting companies.

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