Swiss companies can benefit from the good reputation of Swiss products. The disposable income of private households has increased, due to tax reforms amongst other things, which has boosted domestic demand. The employment situation has also improved. Austrian companies are once again showing interest in modernizing their sales and business facilities.
Austria also offers a strong strategic starting position. Its proximity to Eastern Europe also makes Austria a good choice as a conduit to the countries in that region.
The automotive industry, infrastructure, ICT and the energy and healthcare sectors are all particularly appealing to Swiss exporting companies.