Of course, competition in the largest European economy is equally enormous. Success in Germany awaits companies that stand out from the rest, that offer innovative services or products and that are able to withstand price pressures.
Private consumption is high, as is investment in energy efficiency, healthcare and digitalization. Germany is also seeking to optimize its productivity, thereby making it an attractive market for Swiss companies.
Germany appeals to Swiss SMEs which have limited experience with exports, but also to those which have already diversified their business and which are able to withstand currency fluctuations.