Germany

Germany Country Information

As an export market, Germany offers Swiss SMEs excellent sales opportunities due to its geographic and cultural proximity. With more than 80 million inhabitants, the market's potential is enormous.

Together with the Swiss Economic Institute at the ETH Zurich, S-GE has created a ranking of the top export markets. It shows which markets are particularly attractive for Swiss SMEs.
Together with the Swiss Economic Institute at the ETH Zurich, S-GE has created a ranking of the top export markets. It shows which markets are particularly attractive for Swiss SMEs.

Of course, competition in the largest European economy is equally enormous. Success in Germany awaits companies that stand out from the rest, that offer innovative services or products and that are able to withstand price pressures.

Private consumption is high, as is investment in energy efficiency, healthcare and digitalization. Germany is also seeking to optimize its productivity, thereby making it an attractive market for Swiss companies.

Germany appeals to Swiss SMEs which have limited experience with exports, but also to those which have already diversified their business and which are able to withstand currency fluctuations.

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