Iran is considered one of the most exciting export markets of this decade. After sanctions against the Islamic Republic were lifted in 2016, a market of 80 million people was opened up to world trade. In 2018, however, the USA decided to reintroduce sanctions against the Republic on the Persian Gulf.
Switzerland has not imposed any sanctions on Iran, although there are some limitations and reporting obligations in place. Exporters would therefore be well advised to consult the State Secretariat for Economic Affairs SECO in each case.
Swiss companies that would like to become active in Iran should consider that with an average age of 30, Iran has a young population. Products and services offered and advertised therefore need to be correspondingly innovative.