The well-educated and relatively wealthy Iranians want to spend their money. There is particular demand for consumer goods as well as automotive and medical technology.
Payment transactions remain a major problem in trade with Iran. Even though the Republic has rejoined the SWIFT international payment system, certain banks have continued to avoid transactions involving Iran. No standard solution has yet been found for secure payments, but Swiss companies active in Iran have found ways to successfully conclude business transactions.
Swiss companies wishing to do business in Iran should consider that around half of all Iranians are less than 30 years old. Their products and services should therefore be offered and marketed in a correspondingly young and innovative manner.