Europe, USA and Co.: Growing in mature markets

The Aussenwirtschaftsforum is the annual meeting point of the year for Swiss exporters.

Benefit from the exchange with 600 participating SMEs and discuss together with our experts, our 22 Swiss Business Hubs and 5 Trade Points the forum topic "Europe, USA and Co.: Growing in mature markets".

Aussenwirtschaftsforum 2019

At the Aussenwirtschaftsforum 2019 you will get practical answers to the following questions and more:

  • How can you continue to build and further expand your exports in the mature markets of Europe, America and Asia despite a growing number of trade barriers?

  • How can you benefit from megatrends like digitization, Industry 4.0, sustainability or an ageing society?

  • How can you optimally prepare yourself to put Swiss quality and your skills to international use?

What is to expect? New inspiration for your international business, exciting keynote speeches, practical breakout sessions with interesting experts, CEO Executive Talks, the Export Award ceremony as well as plenty of room for exchange and networking. We look forward to meeting you at our Aussenwirtschaftsforum 2019 on Tuesday, 26 March 2019!


For more information on Switzerland Global Enterprise Membership, click here.

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Cost of participating Early bird ticket S-GE members: CHF 175.00 (max. 3 discounted tickets per member) / Early bird ticket non-members: CHF 350.00 (Early bird discount until 31.12.2018 / all prices are excl. of VAT).

General Assembly 2019

ǀ General Assembly of Switzerland Global Enterprise

Further information can be found here.

Aussenwirtschaftsforum 2019

ǀ Networking Lunch

Network and exchange ideas with other participants, the representatives of the Swiss Business Hubs and Trade Points, our country consultants or the partners of Switzerland Global Enterprise. Take advantage of our networking platform. Further information on the platform will follow.

ǀ Dive in: Europe, USA and Co.: Growing in mature markets
  • Presentation and welcome by Daniel Küng, CEO, Switzerland Global Enterprise
  • Welcome by Andreas Gerber, Credit Suisse (Switzerland) Ltd.
  • Keynote speech
ǀ Swiss Business Hub Talk - Experiences from three regions of the world

Caroline Blaser, Head of Swiss Business Hub USA
Marieke Hood, Head of Swiss Business Hub UK+Ireland
Claudio Mazzucchelli, Head of Swiss Business Hub Japan

ǀ Networking Break I ǀ Go Deeper: Breakout Sessions

The partners of Switzerland Global Enterprise will show you, what growth opportunities you can exploit for your international business in mature markets. Benefit from the latest knowledge and personal assessments of the experts. Further information.

  • Breakout Session 1 by Credit Suisse (Switzerland) Ltd.: "Foreign exchange risks: Currency hedging pays off"
  • Breakout Session 2 by Credit Suisse (Switzerland) Ltd.: "Credit Suisse PB Research and Strategy: Where will our journey through mature markets take us?"
  • Breakout Session by AXA: "Risk management in export: Conscious handling of opportunities and hazards"
  • Breakout Session by PwC Switzerland: “Strategic collaborations and acquisitions as growth drivers for mature markets”
  • Breakout Session by SWISS
  • Breakout Session by International SOS
ǀ Networking Break II ǀ Presentation of the Export Award 2019 - Sucess factors for swiss exporters

Interview with Ruth Metzler-Arnold, President of the Supervisory Board, Switzerland Global Enterprise
Export Award Ceremony 2019

ǀ Connect: Executive Talks

Incisive Swiss players will talk with you about their experiences in an intimate setting. Get inspired! Further information will follow shortly.

Executive Talk: Marion Isabella Klein, Owner and CEO, Pack Easy AG - “Innovation, customization and services - conquering mature markets with the right concepts to go”

Executive Talk: Dr. Urs Lehmann, CEO, Similasan AG
Executive Talk: hosted by Credit Suisse (Switzerland) Ltd.
Executive Talk: hosted by swissmem

ǀ Conclusion and thanks

Daniel Küng, CEO, Switzerland Global Enterprise
Kathrin Hönegger, Moderator

ǀ Apéro riche

Program may be subject to change.



Event Partners


Messe Zürich
Wallisellenstrasse 49
8050 Zürich

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