International growth between globalization and protectionism

Strategies and tips for exporting SMEs

At the largest annual meeting of the export economy, you can draw on the concentrated expertise of 600 SMEs and globalization experts. Take the opportunity to adjust your export strategies with our S-GE country consultants, experts from all over the world and globalization specialists. Learn from experienced Swiss SMEs and their success stories in the area of tension between globalization and protectionism.

Aussenwirtschaftsforum 2018

In which direction is world trade developing, and how does an exporting SME successfully navigate between free trade agreements, WTO rules and market access obstacles? How can SMEs make best use of free trade agreements? How can trade barriers in target markets be dealt with? Where do new trade barriers arise and how can they be circumvented?

Growth is still possible, thanks to Swiss free trade agreements. At the Aussenwirtschaftsforum 2018, we show you the growth opportunities that globalization offers your export business. Share your experiences and discover opportunities to make even better use of your potential.

With good preparation, creativity and willingness to adopt new technologies, the world is open to SMEs.

Dive in – go deeper and connect: Our exciting and renowned speakers, networking opportunities, breakout sessions and executive talks offer you an ideal space to discuss these questions together. Get new inspiration for your international business.

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Organizer Switzerland Global Enterprise
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Cost of participating CHF 235.00 S-GE members* / CHF 475.00 non-members (all prices are excl. of VAT). *Max. 3 discounted tickets per S-GE member.


ǀ General Assembly of Switzerland Global Enterprise

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ǀ Networking lunch (individual Matchmaking) ǀ Dive in: international growth between globalization and protectionism
  • Presentation and welcome by Daniel Küng, CEO, Switzerland Global Enterprise
  • Welcome by Andreas Gerber, Credit Suisse (Switzerland) Ltd.
  • Keynote Christiane Leister, Owner and President of the Supervisory Board, Leister AG
    “Successful growth of a market leader between globalization and protectionism – the Leister strategy”
  • Experiences from four regions of the world: Swiss Business HUB – Talk speakers
ǀ Networking break (individual Matchmaking) ǀ Go deeper: in a breakout session of your choice ǀ Networking break (individual Matchmaking) ǀ Presentation of the Export Award - success factors for Swiss exporters
ǀ Connect: executive talks
  • Executive Talk ICT: “From Switzerland to Silicon Valley – recognizing and utilizing growth opportunities” Presented by Credit Suisse (Switzerland) Ltd. Manuel Grenacher, Founder and CEO, Coresystems AG
  • Executive Talk MEM: “The precision tool of globalization – PB Swiss Tools’ recipe for success” - Eva Jaisli, CEO and Co-Owner, PB Swiss Tools AG
  • Executive Talk Consumer Goods: “Successful business worldwide and overcoming international hurdles – Kuhn Rikon's export strategy”- Tobias Gerfin, CEO, Kuhn Rikon AG
  • Executive Talk Food: “The probably smallest Alpine Nut Cake conquers the world market – the success story of La Conditoria SEDRUNSWITZERLAND” - Reto Schmid, Owner, La Conditoria SEDRUN-SWITZERLAND 
ǀ Conclusion and thanks ǀ Apéro riche (individual Matchmaking)



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Messe Zürich
Wallisellenstrasse 49
8050 Zürich

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