Cancelled // Go international as an SME – Pioneering spirit for sustainable success

Cancelled due to coronavirus

The health of our customers, partners and employees is a top priority for Switzerland Global Enterprise. Due to the current situation surrounding the spread of the corona virus and the new regulation from March 13, 2020 of the Swiss Government, the Board of Directors and Executive Board of Switzerland Global Enterprise have decided to cancel this year's Aussenwirtschaftsforum.

Benefit from the exchange with 600 participating SMEs and discuss the future forum topic together with our experts, our 22 Swiss Business Hubs and 5 Trade Points.

Switzerland is a nation of inventors: its SMEs are characterized by strong innovation and pioneering spirit. To adapt to the changing environment, companies that want to drive their growth and grow internationally must prepare for global risks and opportunities in an agile manner. To do this, they need a sophisticated and sustainable internationalization strategy. Whether it be offline or online, markets need to be built up over time – with the right business partners, the right sales structure and a broad network.

What to expect

  • Experienced CEOs from SMEs and experts explain how they introduced their innovations to markets near and far with good preparation and consistent Swiss quality. 
  • We show you which sales structures work in which export markets and which online or offline channels have been established.
  • New inspiration for your international business.
  • Exciting keynote speeches, practical sessions with interesting experts and many exciting personalities
  • Export award ceremony
  • As well as a lot of space for exchange and networking

Take the opportunity and learn how to begin expanding into the market or offensively expand your market share!



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Target audience Swiss SMEs that are already exporting or are looking forward to the process of internationalization
Organizer Switzerland Global Enterprise
Event language



Messe Zürich
Wallisellenstrasse 49
8050 Zürich

Your host

Simone Wyss Fedele, CEO Switzerland Global Enterprise




General assembly (OPTIONAL)


Networking Lunch


Introduction to the afternoon and the topic

Bundesrat-Talk: Ignazio Cassis, Bundesrat, Das Eidgenössische Departement für auswärtige Angelegenheiten (EDA)

Keynote: Dr. Christian Fischer, Co-Founder and CEO, Bcomp Ltd.

#ThisIsNotCarbon - How pioneering spirit and natural fibres are transforming racing and the automotive industryoneering spirit as the engine of success for international success

Break and Networking

Exchange ideas with other participants and our partners and arrange appointments in advance

Round 1: Impulse-sessions

Select your desired session yourself! Do you want to skip a session? Take the opportunity and arrange your individual meetings

Round 2: Impulse-sessions

Take the opportunity to receive concrete tips and possible procedures for your internationalization project

Round 3: Impulse-sessions

Take the opportunity to receive concrete tips and possible procedures for your internationalization project

Presentation of the Export Award

The award recognizes internationally active companies whose internationalization strategy is convincing.

Networking and Apéro riche

95. Generalversammlung

Check-in and welcome coffee

General Assembly

Statutory part and surprise programme

Networking and Lunch

Aussenwirtschaftsforum (OPTIONAL)

Member Special

Check-in and welcome coffee

Member Special (for members only)

"Switzerland - an export-dependent country. How do the uncertain times influence the success of Swiss companies in an international environment?"

General assembly



Ignazio Cassis

Ignazio Cassis

Bundesrat, Das Eidgenössische Departement für auswärtige Angelegenheiten (EDA)

Ignazio Cassis wurde 2007 als Vertreter der Tessiner FDP in den Nationalrat gewählt. Seit 2015 war er Präsident der FDP-Liberalen Fraktion der Bundesversammlung. Seit 2015 hatte er das Präsidium der nationalrätlichen Kommission für soziale Sicherheit und Gesundheit (SGK) inne. Am 20. September 2017 wählte die Vereinigte Bundesversammlung Ignazio Cassis in den Bundesrat.   
Seit dem 1. November 2017 steht er dem Eidgenössischen Departement für auswärtige Angelegenheiten vor.

Foto Christian Fischer

Dr. Christian Fischer

Co-Founder and CEO, Bcomp Ltd

Christian, CEO at Bcomp Ltd, MSc & PhD in Materials Science, co-founded Bcomp to challenge traditional lightweight material technologies. Today, Bcomp is an award-winning, leading supplier of sustainable lightweighting solutions and part of the ongoing revolution towards cleaner mobility. The high-tech company has created and entered new markets and is well on the way to establish itself in the large-scale automotive supplier. -> to the article



Benefit from the latest knowledge and the personal views of experts and Swiss SMEs, and join us as we open the treasure trove of the export markets. You will have the opportunity to create your own program and participate in a maximum of three sessions (25 min each).

Work out a joint solution together with our speakers at one of our impulse workshops.

Impressive members of the Swiss business community talk openly in a small setting about their experiences.

In these sessions, strategic partners of Switzerland Global Enterprise share their practice-oriented export knowledge in conjunction with Swiss SMEs.

Our Swiss Business Hub managers tell you what you need to pay particular attention to in the selected market.


An event app (also available as a web app) allows you to network efficiently at the event. Use the app to make appointments at the Aussenwirtschaftsforum 2020. You can also use the app to create your own program (session selection and appointments).

If you have already registered for the Aussenwirtschaftsforum 2020, you will receive your login at the end of February 2020.



STANDARD (from February 2020)


CHF 235.-


CHF 475.-

Important note

«The health of our customers, partners and employees is a top priority for Switzerland Global Enterprise. Due to the spread of the coronavirus in Switzerland, we therefore reserve the right to hold the event in a different format or to cancel them altogether. We will proactively inform all participants accordingly».


Your contact

Luana Azzarito

Luana Azzarito

Project Manager Events

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