Country Consulting

Speak to the Expert: China’s food and beverage market

Discover the latest trends and export insights in a one-on-one consultation with our China F&B expert. 

What opportunities exist for Swiss F&B companies in China? Speak to S-GE’s local expert in a one-on-one session to learn about growth sectors and market entry strategies. Gain personalized advice to expand your business and export successfully to China. 

China is central to the growth of the global economy, and its food and beverage industry is no exception. Feeding a population of 1.4 billion, the industry has been the world’s number-one F&B market for ten years.    

Fast and vibrant 
China’s F&B market is extremely dynamic, with fierce competition and a swiftly changing regulatory framework. Foreign brands continue to enter the market, while local players are adapting to consumer preferences. Domestic food safety scandals, along with China’s changing demographics, have seen increased demand for high-quality imports.  

Developing a China strategy 
Swiss products enjoy a particular advantage in China, with a reputation for quality, safety and nutrition. Yet understanding the trends, challenges and opportunities in play is essential for Swiss SMEs seeking to operate in China. Book a one-on-one session with S-GE’s local expert to help you navigate the complexity and find success in this large and exciting market.



Target audience Swiss and Liechtenstein companies
Organizer Switzerland Global Enterprise
Event language


Cost of participating Free of charge

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