Country Consulting

Speak to the Expert: Italy’s food and beverage market

Discover the latest trends and market strategies in a one-on-one consultation with our Italian F&B expert.

Did you know the sale of superfoods in Italy grew by 3.5% in 2022 alone? Speak directly to our Italian F&B expert to learn about new opportunities and emerging market segments like this with personalized advice to grow your Swiss food business in Italy.

The F&B market in Italy is changing rapidly, with growing consumer interest in health and organic food products. From ‘superfoods’ to spices, seeds, sweeteners, special cereals and flours, this emerging market sector has seen significant growth year on year:

  • Sales of spirulina leapt up 49% in 2022
  • Matcha and açai recorded similar jumps
  • Sales of products containing avocado grew by 21% in 2022
  • Foods containing coconuts, almonds and blueberries also performed very well

The market for vegan food and beverages is growing too, with a jump of €64 million in value between 2019 and 2021. Consumers are more aware of the health benefits of reducing animal protein in their diets, as well as the environmental advantages of plant-based foods.

These trends represent exciting new opportunities for Swiss food companies in Italy. How can your company benefit? Find answers to your questions and get personalized advice by speaking directly to our Italian food expert as part of S-GE’s Speak to the Expert series.



Target audience Swiss and Liechtenstein companies
Organizer Switzerland Global Enterprise
Event language


Cost of participating Free of charge

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