Fact-Finding Mission
Swiss Wine Mission to Korea

Swiss Wine Mission to Korea

A unique opportunity for Swiss wine producers to showcase their exceptional wines to potential Korean importers / buyers & learn more about the local demand & trends in South Korea


In 2022, the import value for wines in South Korea reached USD 581 million, reflecting a 4% increase compared to the previous year. This growth mirrors the overall positive trend in South Korea's wine industry, marked by a noticeable surge in younger wine enthusiasts and a general uptick in wine appreciation. Notably, the challenges faced by local wine production in Korea, stemming from unfavorable weather conditions and limited cultivating experience, have contributed to a consistent demand for imports. Against this backdrop, there exists a valuable opportunity for Swiss wines to cater to the growing interest and address the supply gap in the Korean market.

We thus would like to offer you, a Swiss wine producer, the opportunity to connect & establish partnerships with potential buyers in Korea. 



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Target audience Swiss wine producers & general Members of Swiss Wine Association
Organizer S-GE & SBH
Event language




Registration deadline
Program details

Program details

Experience and learn about Korea’s growing wine drinking culture, the local demand, competition, & trends during a tailored 3 day program including: 

  1. the participation at the exclusive Swiss wine tasting event held at the Embassy of Switzerland in Korea which will allow you to showcase your wine to Korean buyers and hold meetings with them
  2. a tour of potential sales channels in Seoul 
  3. exchanges with Korean wine experts / sommeliers 
  4. an immersive & diverse cultural program

Please refer to the attached participation document for more details about the program & pricing. 

Don't miss this unparalleled opportunity to elevate your presence in the Korean wine market. We look forward to welcoming Swiss wine producers to this prestigious event and facilitating success in the dynamic Korean wine industry.  


Various areas in Seoul, Republic of Korea

Wine tasting event held at the Embassy of Switzerland in the Republic of Korea
77 Songwol-gil, Jongno-gu
Seoul 03165
Republic of Korea

Participation cost

Participation cost

Gold Members

CHF 3’500

Silver Members

CHF 3’800

Non-Members und Startups

CHF 4'000




Official program