Fact-Finding Mission
Retail Innovation

Virtual Swiss Retail Innovation Mission to the UK

A mission for Swiss Retailers and Tech providers who want to learn more about Europe’s trendsetter in retail innovation.

Why UK?

Switzerland Global Enterprise, the Swiss Embassy in UK and the Swiss Business Hub UK+I are organizing an exclusive digital retail innovation mission to the UK on 24 February 2021.

The UK retail sector is a leader in innovation and a trendsetter in Europe. Flexible retail, engagement, experience and personalisation are key themes driving retailers to develop innovative solutions that are both customer-centric and productivity gains enablers. The rise of omni-channel consumers and the industry’s effort to provide frictionless customers’ journeys open up a range of opportunities for collaboration both for legacy retailers and emerging tech companies.

Who should participate?

The mission is for all those who are interested to generating long-term business and R&D collaboration with UK organisations. The Swiss delegation will be composed of Swiss Retailers with an interest in technology scouting and benchmarking, and of Swiss Technology looking at exporting or piloting their innovations in the UK.

To ensure the quality and exclusivity of interactions, the number of companies is capped at 15.

What to expect?

While engaging with and innovative retailers and initiating strategic alliances and business collaborations between Switzerland and UK institutions, the program will have a special focus on:

Accelerating business by enabling Swiss companies to benchmark their solutions with those of their UK competition, supporting Swiss companies with their market strategy as well as initiating productive discussions with UK opinion leaders and potential buyers or investors.

Promoting the Swiss expertise of enhancing the position of Switzerland as an innovation leader, with technologies that benefit, the transformation of the retail sector, exploring the role of artificial intelligence in retail innovation, and validate the value proposition of leading Swiss innovators



Target audience Large retailers (Heads of Corporate Strategy, Heads of Innovation), innovative Swiss companies with AI-based solutions for retail like start-ups, mature new players and incumbents looking at renewing their position.
Organizer Swiss Business Hub UK+I/ Embassy of Switzerland in the UK and Switzerland Global Enterprise
Event language


Cost of participating S-GE Member CHF 450.- // Non-Member: CHF 530.- // Startups: CHF 350.-

Program (UK time zone)

February 24, 2021

Virtual breakfast at the Embassy of Switzerland in the UK*

Welcome remarks by Alexandre Fasel, Ambassador of Switzerland to the UK and Briefing about the programme & logistics by Natalie Thomas, Head of the Swiss Business Hub UK+I

UK Market overview with retail innovation success stories by London & Partners

Keynote Q&A and discussion

Tea Break

Exchange and virtual round table at the Founders Factory

Programme introduction, return on experience by retailer (tbc), pitching by start-ups, roundtable and networking session

Lunch break

Networking with Salesforce Ventures

Investors insights: From a commercial and partnership success perspective, Followed by pitching opportunities and a roundtable discussion

Panel discussion: ‘Retail Reimagined: Unlocking the potential of AI, Swiss and UK Real World Applications’

Panel speakers: Ocado, Unilever, CapMartins and On

End of the program


In partnership with

Netcomm Suisse Swiss Council

Media and communication

Active social media campaign in the run-up, during and after the event, using the UK Embassy’s Facebook and Twitter channels, as well as Switzerland Global Enterprise and the Swiss Business Hub’s LinkedIn channels.


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