International Trade Forum
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Back to growth

International business in the «new normal»

Once the pandemic is largely under control, the «new normal» will take hold in international business. The International Trade Forum offers you more than two hours of inspiration plus the tools that will get you ready to get back on track as quickly as possible.

Economists expect 2021 to be the year in which the global economy picks up. So now is the time to look back at the good, the bad and the ugly experiences of 2020, the year of crisis, and thoroughly assess your own international business situation.

At the International Trade Forum – the big annual meetup of the Swiss export community – your questions are on the table: What will the business world look like after the pandemic? What new options do you have in terms of your cross-border strategy? How do you make your value chain, sales markets, business partners, sales and marketing operations more crisis-proof? How do you digitalize? 

How can you expand your business internationally? Develop your market shares, or even target new ones?

Together with our partners, we at the International Trade Forum offer you inspiration and orientation in just two hours, digital and secure, with:

  • a keynote address from Federal Councilor Ignazio Cassis and another exciting keynote speaker;
  • a wide choice of break-out sessions with specific support for your international business; and
  • individual virtual exchange with other exporters, our country specialists and experts.

So that you can grow successfully in the new normal!

Further details to follow soon.

Simultaneous interpretation into English.




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Target audience Swiss SMEs already exporting products or services, or those that want to launch their business internationally
Organizer Switzerland Global Enterprise
Event language





Online (CET/MEZ)

Cost of participating S-GE Members: free of charge / Non-Members: CHF 90.-
Registration deadline

Invitation from Simone Wyss Fedele



Program (Subject to change)


by Simone Wyss Fedele, CEO Switzerland Global Enterprise

Welcome interview

with Andreas Gerber, Head Corporate Banking, Member of the SUB Management Committee and Member of the Management, Credit Suisse (Schweiz) AG and Martina Gmür, Head of Export Promotion and Member of the Executive Committee of Switzerland Global Enterprise

Exciting Inspiration Keynote


Wide range of break-out sessions

Further details to follow soon


Wide range of break-out sessions

Further details to follow soon


Wide range of break-out sessions

Further details to follow soon



by Federal Councilor Ignazio Cassis, Head of the Federal Department of Foreign Affairs

Q+A with Federal Councilor Iganzio Cassis and Closing

by Ruth Metzler-Arnold, Chairwoman of Switzerland Global Enterprise

Speaker Main Program

Ignazio Cassis

Federal Councilor, Head of the Federal Department of Foreign Affairs (FDFA)

Ignazio Cassis

On 20 September 2017, the United Federal Assembly elected Ignazio Cassis (FDP) to the Federal Council.  He took up his post as head of the Federal Department of Foreign Affairs on 1 November 2017.

For the two years prior to his election to the Federal Council, Mr Cassis, a doctor of medicine, was president of the parliamentary group of the FDP.The Liberals, of which he was a member since his election to the National Council in 2007. From 2015, he chaired the National Council's Social Security and Health Committee. He was also vice-chair or chair of various parliamentary groups. His political career began in 2004 with his election to the legislative authority of the Ticino municipality of Collina d'Oro.

Photography: © Markus Jegerlehner

Aude Pugin

CEO APCO Technologies SA and President of the Cantonal chamber of industry and commerce Vaud

Aude Pugin

Photography: © Pierre Vogel



Member *

Free of charge


CHF 90.-

* New members registrations until April 22, 2021 can benefit as well from the cost advantage.

Further details about the S-GE member benefits can be found here.


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