International Trade Forum
Back to growth

Back to growth 2021

International business in the «new normal»

Once the pandemic is largely under control, the «new normal» will take hold in international business. The International Trade Forum – the big annual meet-up for companies in international business – offers you more than two hours of inspiration plus the tools that will get you ready to get back on track as quickly as possible.

The International Trade Forum is the ideal place to engage in individual discussions with experts from global markets and to acquire practical knowledge.

Economists expect 2021 to be the year in which the global economy picks up. So now is the time to thoroughly assess your own international business situation and prepare for the new normal.

Together with our partners we are offering you two hours of inspiration and orientation, digitally and safely, with:

  • Keynote: Ignazio Cassis, Federal Councillor
    Federal Councillor Cassis explains how Swiss foreign policy provides the geopolitical framework for your international business – from relationships with the EU to global trade policy.
  • Keynote: Aude Pugin, CEO of APCO Technologies SA and President of Vaud Chamber of Commerce and Industry
    Aude Pugin shares her view as CEO of an SME and President of the VCCI on the internationally oriented Swiss economy of tomorrow.
  • In the break-out sessions you can choose from a wide variety of digital panels and webinars to find the topics that promise the biggest profit for you and your business – for example, optimizing your value chain.
  • The International Trade Forum offers you the unique opportunity to establish and build relationships with other companies operating internationally, our country specialists and our partners.

Do you want to grow successfully in the new normal? The International Trade Forum supports you – register today!

Guaranteed not to miss anything that interests you
The main programme of the Forum and the panel discussions will be simultaneously translated into French, German and English.

To make sure you don't miss anything, we will provide you with recordings of all program elements following the forum.

You will receive an access link to the forum by e-mail one day prior to the forum start.



iCal Download
Target audience Swiss and Liechtenstein SMEs already exporting products or services, or those that want to launch their business internationally
Organizer Switzerland Global Enterprise
Event language





Online (CET/MEZ)

Cost of participating S-GE Members: free of charge / Non-Members: CHF 90.-
Registration deadline

Break-out session overview download

Invitation from Simone Wyss Fedele



Your contact

How should we contact you?
How should we contact you?

Premium Partner

Strategic partners

Institutional partner

Official program