S-GE Event
Event: Japan

Impact in Japan

Japan remains a challenging but interesting market for Swiss SME

Under the era of uncertainty, some brightening points can be found in Japan, namely the coming Tokyo Olympic and Paralympics game and growing MedTech industry.

Last year, we sadly had to cancel our annual event for the Swiss-Japanese business community, due to the ongoing effects of the coronavirus crisis. Switzerland Global Enterprise is now pleased to announce, in partnership with JETRO and SJCC, that the event will take place online as a webinar on March 2, 2021, 11:00 - 12:20 (CET/MEZ).

This new digital version of Impact in Japan will focus on the two hot topics by prestigious guest speakers live from Japan. They will give you the newest information on the current situation on: the organization of the Olympic and Paralympics in August 2021 and the landscape of the MedTech Market in Japan.

Benefit from the exchange of the Japan-Swiss community and register now!

We are looking forward to your participation.

The Zoom access link will be sent to you 30 minutes prior the webinar start.



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Target audience Swiss companies with an interest for entering the Japanese market
Organizer Switzerland Global Enterprise (S-GE), Japan External Trade Organization (JETRO), Swiss-Japanese Chamber of Commerce (SJCC)
Event language



Online webinar

Cost of participating Free of charge/limited to 500 persons
Registration deadline
Individual country consultations

Would you like to discuss your export strategy, or the next steps in your internationalization process, with one of our experts? If so, please indicate your interest in a, free of charge, personal consultation with one of our experts when registering for the event. The S-GE team will get in touch with you.



Opening remarks

by Mrs. Jacqueline Tschumi, Consultant for Japan & South Korea, Switzerland Global Enterprise

Business situation in Japan in spite of the crisis

by Mr. Takashi Wada , Director General, JETRO Geneva

Olympic Games 2021: current situation

by Ms. Hiromi Kawamura, Public relations secretary, The Tokyo Organizing Committee of the Olympic and Paralympic Games

Landscape of Medtech Market in Japan

by Mr. Kazuhiro Gono, Vice President, Olympus Innovation Division


Closing remarks

Mr. Martin Herb, President, Swiss Japanese Chamber of Commerce (SJCC)
Speakers profiles

Speakers profiles

Mr. Takashi Wada

Director General, JETRO Geneva Office

Mr. Takashi Wada

Mr. Takashi Wada, DG of JETRO Geneva, joined Geneva office in June 2018. Before, he worked for the Ministry of Economy Trade and Industry (METI)in Japan. He has a wide experience in information technology and safety regulation policy. He also spent 2 years as vice president at the Software Reliability Enhancement Center (SEC) of the Information Technology Promotion Agency (IPA) as well as 3 years as IT Director of JETRO New York.
The Japan External Trade Organization (JETRO) is a government-related organization promoting mutual trade and investment between Japan and the rest of the world. JETRO offers foreign investors with abundant information on all aspects of doing business in Japan, by providing expert consultation and offering free temporary office space in major business areas across Japan.

Ms. Hiromi Kawamura

Public Relations Secretary, The Tokyo Organizing Committee of the Olympic and Paralympic Games

Ms. Hiromi Kawamura

Hiromi Kawamura is serving as PR Secretary and Senior Director for International Affairs since she joined the Tokyo 2020 organizing committee in 2014. She is in charge of the PR for Tokyo Games and also led the priority projects including Tokyo 2020 torch relay in supporting with President and Director General of Tokyo 2020. Prior to the position, she has experienced the job in IOC in domain with Olympic Torch Relay, Olympic Education, Cultural Olympiad and other engagement programs from 2015 to 2017.
She has 16 years experience as the government official in the Ministry of Education, Culture, Sports, Science and Technology (MEXT), where she established and led the national program of the global human resources development in the Elementary and Secondary Education Bureau as the inspector.
Hiromi holds degrees in Human Science (Osaka University, Japan) and Master of International and Public Affairs (Columbia University, USA). 

Mr. Kazuhiro Gono

Vice-President, Olympus Innovation Division

Mr. Kazuhiro Gono

Having joined Olympus Corporation in 1992, Mr. Gono worked on the development of endoscopic image processing and endoscopic imaging technology while gaining Ph.D. in biomedical optics at Tokyo Institute of Technology in 2003. Having been involved in new technology development management in the fields of gastroenterology, laparoscopy, endourology, otolaryngology, and pathology, Mr. Gono has been Chief Fellow, Innovation Manager and then Vice President of the Innovation Promotion Office since 2017, where he is currently responsible for business development and management of medical device innovation. He owns over a hundred patents in total, and was awarded The Japan Prime Minister Prize at the National Commendation for Invention (2011), The Commendation for Science and Technology (2016) by the Minister of Education, Culture, Sport, Science and Technology: Prize for Science and Technology, Development Category, and a Medal with purple ribbon from the Emperor (2017).

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