S-GE Event
Event: Japan

Impact in Japan: Make your market entry in Japan a success

Our annual event for the Swiss - Japanese business community

Japan is considered one of the top five export markets for Swiss companies. Incredible potential driven by strong demand awaits Swiss SMEs in this huge market. Quality awareness, punctuality, efficiency - Japan has a lot in common with Switzerland. And yet, it is one of most difficult of all markets to enter. Exporters face unfamiliar cultural practices, strong state regulation, high-quality product varieties and intensive quality controls.

The event Impact in Japan on 12 March 2020 in Zurich will provide worthwhile insights and contacts to Swiss SMEs who are planning or in the process of conquering Japan’s growth market. The useful information will help you to negotiate the difficult market entry and give you the edge over the competition in your export project.

Make sure to save the date or even save yourself a spot already now!



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Organizer Switzerland Global Enterprise (S-GE), Japan External Trade Organization (JETRO), Swiss-Japanese Chamber of Commerce (SJCC)
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Forum St. Peter Zürich
St. Peterstrasse 19
8001 Zürich

Individual country consultations

Would you like to discuss your export strategy, or the next steps in your internationalization process, with one of our experts? If so, please indicate your interest in a, free of charge, personal consultation with one of our experts when registering for the event. The S-GE team will get in touch with you.



Member Special Lunch: Japanese corporate culture - a closed book? (S-GE members only)

During the Member Special Lunch you will gain helpful insights into Japanese values, communication and customs from Dr. Mira Lugonja-Knipping from the Japan Consulting Office. Exclusive and free of charge for S-GE members. Seats are limited.

Check-in and welcome coffee


Welcome words

by Takashi Wada, Director General, Japan External Trade Organization (JETRO Switzerland) and Martin Herb, President, Swiss-Japanese Chamber of Commerce (SJCC) and Jacqueline Tschumi, Consultant Japan + South Korea, Switzerland Global Enterprise (S-GE)

Introduction to the Japanese market

by Takashi Wada, Director General, Japan External Trade Organization

AI policy and R&D activities in Japan

by Nobutaka Takeo, Director-General, NEDO Europe

How to conquer Japan

with Jan Hillebrand, International Business Manager at VirtaMed AG, and Claudio Mazzucchelli, Head of Swiss Business Hub Japan

Networking break

with coffee and sweets

Breakout Session: ICT + IOT

with Max Lungarella, CEO + Founder, Dynamic Devices, Stefan Heitmann, Chairman + Founder, PriceHubble AG and Kiyoshi Shikano, Executive Vice President, Japan Electronics Show Association. Moderated by Claudio Mazzucchelli, Head of Swiss Business Hub Japan

Breakout Session: Biotech + Healthcare

with Duncan Sutherland, Founder + CEO, TwentyGreen and Gabriel Haering, former CEO of Cerbios Pharma. Moderated by Jacqueline Tschumi, Consultant Japan + South Korea, Switzerland Global Enterprise

Networking cocktail

with Japanese specialities and drinks


Members of S-GE, JETRO and SJCC
Free of charge
CHF 60

Event Partners



Forum St. Peter
St. Peterstrase 19
8001 Zurich

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Jacqueline Tschumi

Jacqueline Tschumi

Consultant Japan + South Korea

Japan is still one of the most important and at the same time most demanding export markets for Switzerland in Asia.

South Korea is a very dynamic market that offers Swiss companies many opportunities, particularly in the MEM...


Japan Republic of Korea
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