S-GE Event
Digital Transformation in Spain
Hybrid event

Digital Transformation in Spain - Innovation, Opportunities & Synergies

Spanish and Swiss companies will have the chance to hear from the forefront players of the digital innovation and transformation sector in Spain, both under public and private perspectives.

NextGenerationEU aims to respond in a joint and coordinated manner to one of the worst social and economic crises in our history and to help repair the damage caused by the pandemic. With these funds, the post-COVID-19 Europe must be greener, more digital and more resilient to the changes and challenges of the future.

The Spanish Recovery, Transformation and Resilience Plan (PRTR) is structured around four transversal axes that will underpin the transformation of the economy as a whole and which are aligned with the strategic agendas of the EU, the 2030 Agenda and the United Nations Sustainable Development Goals: ecological transition, digital transformation, gender equality and social and territorial cohesion. These axes are intended to guide the entire recovery process, inspiring the structural reforms and investments to be implemented, with the ultimate aim of restoring growth, promoting business creation and accelerating job creation.

The Swiss Embassy for Spain and Andorra, in close collaboration with the Secretary of State for Digitalisation and Artificial Intelligence, has designed this event, which aims to bring together the Swiss and Spanish business communities in the digitalisation sector to join forces in the face of shared challenges.



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Target audience Swiss and Spanish innovative companies in the sector of digitalization looking for export and investment opportunities.
Organizer S-GE, Swiss Business Hub Spain
Event language



Auditorio de la Casa Del Lector (Auditorium of Casa del Lector)
Paseo de la Chopera 10
28045 Madrid Madrid

Cost of participating Free of charge
Registration deadline


Arrival and registration of participants


  • Mr. Hanspeter Mock, Swiss Ambassador to Spain and Andorra
  • Ms. Carme Artigas, State Secretary for Digitalisation and Artificial Intelligence (SEDIA)

Digital Transformation in Spain

Round Table with experts from the SEDIA
Conducted by Guillem Vals, Head of the Swiss Business Hub Spain


The Swiss perspective on the process of digitalization

Round Table with experts from the private sector:

- Mr. Alfonso González, General Manager, Electrification, ABB | Industry, Mobility, Urban Planning & Infrastructure
- Mr. Guillermo Blázquez, Managing Director Spain & Portugal BÜHLER |  Agro & Electric Vehicles
- Mr. Gerard Espadrucer, Spain Managing Director, ERNI | Technology & Digital Sector
- Mr. César Velasco, Head of Innovation, NOVARTIS | Healthcare Ecosystem
- Mr. Fabian Torres, Business Development, SICPA | Digital Identity


End of the streaming

Networking cocktail


Auditorio de la Casa Del Lector
Paseo de la Chopera 10
28045 Madrid


Contact us

Event partners

Embassy of Switzerland to Spain and Andorra Swiss Spanish Economic Association (AEHS) Logo Swisstech Logo Secretary of State for Digitalisation and Artificial Intelligence

Official program