S-GE Event

Event: South Korea - A fast growing economy

A bright future - South Korea ranks among the fastest growing economies of the world

Switzerland Global Enterprise and KOTRA (Korea Trade-Investment Promotion Agency) invite you to the “Event: South Korea – A fast growing economy!”, taking place on September 17 in Zurich. Secure your place now and benefit from an inspiring, instructive program!

Impulse Event South Korea

South Korea has been one of the fasted growing economies of the world since the 1950`s. It posseses a significant domestic market with a population of 50 million and is close to the bigger Asian markets of China and Japan. Entry opportunities exist a lot but require a solid entry strategy and understanding of the market.

The event offers you a comprehensive overview of the South Korean market. What makes it special? What are the current business trends and what is exceptional about their business mentality? What should you know when it comes to your internationalization project and planned market entry? These and many other questions will be answered at the event. You will also learn from Swiss companies in the cosmetic and MEM sector that have already dared to export, what they have learned, where obstacles lurk and what opportunities should be seized. The event will be rounded off with a networking aperitif, providing the ideal platform for exchanging ideas and making new business contacts.

Additionally, our country specialists from the regions and from Switzerland will be available for free-of-charge, individual consultation sessions prior to the event. You can book your appointment by registering for the event.


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Organizer Switzerland Global Enterprise and KOTRA, Sponsor IFEZ
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Cost of participating S-GE members and KOTRA guests: Free of charge / Non-members: 90 SFr.
Country experts

Jacqueline Tschumi, Switzerland Global Enterprise, Consultant Japan + South Korea

Program (subject to changes)

ǀ S-GE Member Special Lunch - no more seats available anymore

Mrs. Ceynur Yilmaz, International Business Development Manager from Louis Widmer SA, Mr. André Walter Lienert, Head of Strategic Customer Service, Bioengineering AG and Dr. Roger Zbinden, Head, Swiss Business Hub Korea will share their experience in the South Korean market. Sign up for this inspiring S-GE members only networking lunch prior to the event (free of charge, first come first serve). 

Unfortunately all seats are already taken. We are happy to welcome you to the main event.

ǀ Welcome coffee ǀ Opening

Ms. Jacqueline Tschumi, Consultant Japan & South Korea, S-GE

ǀ Welcome by KOTRA

Mr. Shawn Chang, Head of Invest Korea, KOTRA 

ǀ The geopolitics of Korea and its larger neighborhood

Mr. Philippe Welti, frm. Swiss Ambassador, Co-founder 'Share-an-Ambassador/Geopolitical coaching'
Mr. Daniel Woker, frm. Swiss Ambassador, Co-founder 'Share-an-Ambassador/Geopolitical coaching'

ǀ Business Environment & Trends, Way of doing Business

Dr. Roger Zbinden, Head, Swiss Business Hub Korea
Ms. Min-Seo Kang, Trade Officer, Swiss Business Hub Korea

ǀ Chaebol & Korean Mentality

Mr. Dooyoung Lee, Director General, KOTRA Zurich

ǀ Global Business Frontier - IFEZ

Mr. Won Jae Lee, Commissioner, Incheon Free Economic Zone Authority

ǀ Coffee Break ǀ H2 Energy Holding AG

Mr. Patrick Huber, CEO, H2 Energy Holding AG

ǀ Industry Workshops: Cosmetics & MEM (parallel sessions)


Machinery: Mr. Lee Chul Soon, KOTRA, PM of Machinery & Robot  
Cosmetics: Ms. Bae Ji Won, KOTRA, PM of Consumer Goods 

Company Cases:


Case 1: Dr. Andrea Bertola, Business Development Manager, Kistler Instrumente AG


Case 1: Mr. Kay-Lütje Deter-Lüken, CEO, Cosmopolitan Cosmetics GmbH & Mr. Han Heungsup of HAN IMEX & Consulting
Case 2: Mrs Anna Dudoukin, CEO, NIASHA SARL 

ǀ Closing

Ms. Jacqueline Tschumi, Consultant Japan & South Korea, S-GE

Mr. Kihun Nahm, Deputy Director, KOTRA Zurich

ǀ Cocktail with networking
Event Partners

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Switzerland Global Enterprise
Stampfenbachstrasse 85
8006 Zürich

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