S-GE Event

General Assembly of Switzerland Global Enterprise

Switzerland Global Enterprise warmly invites you to the 93rd General Assembly on April 26, 2018 at Messe Zurich. In addition to the statutory section, you can look forward to an exciting exchange with Tina Roth Eisenberg, New Yorker by way of Appenzell, designer, blogger and entrepreneur, also known as “Swissmiss”. You can also take the opportunity to engage in a personal conversation with Switzerland Global Enterprise’s management team.

93rd General Assembly of Switzerland Global Enterprise

After the formal General Assembly, there will be a casual lunch offering the opportunity to exchange ideas and experiences with representatives from small and medium-sized enterprises, business and politics.

Following the General Assembly, we would be delighted to welcome you to the Aussenwirtschaftsforum. Our exciting and renowned speakers, ample networking opportunities, breakout sessions and executive talks offer the perfect setting to discuss issues relating to our forum topic “International growth between globalization and protectionism: Strategies and tips for exporting SMEs”.

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Target audience Members and stakeholders of Switzerland Global Enterprise
Organizer Switzerland Global Enterprise
Event language



Cost of participating The participation is free of charge
Registration deadline


ǀ Welcome coffee


ǀ Welcome and opening speech from Ruth Metzler-Arnold

Ruth Metzler-Arnold, Chair of the Administrative Board of Switzerland Global Enterprise

ǀ Statutory section
  1. Opening by the President
  2. Approval of the minutes of the General Assembly of 5/18/2017
  3. Annual report 2017 (including annual financial statement)
  4. Approval of annual report 2017 (including annual financial statement 2017)
  5. Elections (resignation of Doris Albisser and Pierre-Oliver Chave)
  6. Other business
ǀ Don't complain – create

Discussion between Ruth Metzler-Arnold and Tina Roth Eisenberg

You can look forward to an exciting discussion with designer, blogger and entrepreneur Tina Roth Eisenberg. Known as “Swissmiss”, she reaches one million people every month with her design blog, organizes successful events and made her breakthrough with wash-off tattoos. Find out how the New Yorker, who originally hails from Switzerland's Appenzell region, took the world by storm – and what tips she has for Swiss entrepreneurs intending to do the same. The interview takes place in English and German.

Ruth Metzler-Arnold, Chair of the Administrative Board of Switzerland Global Enterprise
Tina Roth Eisenberg, designer, blogger and entrepreneur

ǀ Conclusion


ǀ Informal lunch


Aussenwirtschaftsforum 2018

ǀ International growth between globalization and protectionism

Strategies and tips for exporting SMEs

Switzerland Global Enterprise’s Aussenwirtschaftsforum is the meeting point of the year for Swiss exporters. It’s a place where small and medium-sized companies in particular find inspiration, help and advice for their international business. At the largest annual meeting of the export economy , you can draw on the concentrated expertise of 600 SMEs and globalization experts. Take the opportunity to calibrate your export ideas and strategies with our S-GE country consultants, experts from all over the world and globalization specialists. Learn from experienced Swiss SMEs and their success stories in the area of tension between globalization and protectionism.



Messe Zurich
Wallisellenstrasse 49
8050 Zurich

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