Impulse Event: Going Global
According to a recent Global Readiness Survey with 362 executives, only 10% of companies think they have the full complement of capabilities required to win abroad. Midsize companies are particularly vulnerable when they attempt to go global, as they are less nimble than their smaller competitors but lack the scale and systems of larger companies. The overarching picture is clear: a smart strategy is not enough. Winners in going global must also execute better!
It is expected that world trade grows more slowly than global output for the third consecutive year. The resurgence of economic nationalism in some parts of the world means World Trade Organization rules will be put to the test. The world’s biggest bilateral trade route (USA-China) is likely to come under pressure. The peripheral Eurozone economies are expected to grow at 2%. India would lead E7 growth at over 7,5%, while Chinese growth would slow to around 6.5% per annum.
In view of the currently fast changing global economic situation, Switzerland Global Enterprise, SWISS MEDTECH and marcs group AG are happy to host the second forum addressing issues related to going global. Enjoy multiple opportunities to share your experiences, to learn from others, to get acquainted with new services and tools and last but not least, to build new relations for the benefit of your Company.
Switzerland Global Enterprise (S-GE) will host the following two Breakout Sessions focussing on tomorrow's markets:
Tomorrow's markets - Eastern Europe
Eastern Europe is investing hundreds of millions of Euro in the modernization of ist hospital infrastructure. Swiss SMEs are seizing the opportunity and develop new business. Which markets offer the biggest potentials? What are the challenges? How to proceed when entering These promising markets? In this Breakout Session S-GE will provide answers to those questions. In addition, a Swiss SME active in Eastern Europe will share their experience with you.
Speaker: Werner Barmettler, Sales Director, Microlife AG
Tomorrow's markets - Indonesia
Indonesia has a large rising middle class with a huge appetite for high quality health care services. Government aims to provide universal healthcare coverage for all Indonesians. Is Indonesia a market for your products? What are the specific challenges when entering this market? How to proceed and what pitfalls to avoid? S-GE and a Swiss SME active in Indonesia will provide you with valuable insights.
Register directly via the Medical Cluster's Website. Please, kindly add "S-GE" in the comment field so we can properly evaluate our communication activities.
|Cost of participating||160 SFr. for members of S-GE and SWISS MEDTECH|