S-GE Event

House of Switzerland Milano

The House of Switzerland Milano aims to provide both Swiss and Italian based organizations with a unique platform to exchange industry relevant ideas, network and assist in opening dialogues for potential future partnerships in all fields.


For the second time, Switzerland is organizing a pop-up House of Switzerland, from the 4th of April to the 29th of May, in Milan. Inspired by the popular concept of pop-up stores, the House of Switzerland in the heart of Milan’s lively pedestrian zone, Porta Garibaldi, will be a place where Switzerland will be present with innovative technologies, products, services, and engaging event formats. Directly attached to the notorious yearly-occurring Milano Design Week, the House of Switzerland will be making usage of the synergies during the opening week from the 4th – 10th of April 2022.

Team Switzerland consisting of partners from business, research, politics, and culture like Präsenz Schweiz, Switzerland Tourism, the Swiss Embassy in Rome and Consulate General in Milan, Switzerland Global Enterprise and the Swiss Business Hub Italy. We will be hosting a wide array of events in the form of business workshops, panel discussions, matchmaking, and more - at the House of Switzerland Milano. The 2-month long event will be accompanied by an organized B2B zone for business networking and will promote new collaborations between Switzerland, the Lombardy and Italy.

We offer business platforms to all interested Swiss- and Liechtenstein-based SMEs, institutions and associations that want to use Milan and the Lombardy province to build up and expand their market presences to the South of Switzerland.



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Organizer Event support, including optional invitation management by S-GE and its Swiss Business Hub Italy at the General Consulate Milano
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Cost of participating Free of charge



Welcome by Consul General of Switzerland in Milan

Mrs. Sabrina Dallafior Matter

Introduction of Activities by PRS (Presence Switzerland)

Mrs. Katja Jenni

Opportunities for Swiss Stakeholders by the Swiss Business Hub Italy

Mr. Stefan Zwicky

Q&A Period




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