S-GE Event

Impulse Event: E-Commerce

Success Factors for USA and Canada

Switzerland Global Enterprise invites you to the exclusive «Impulse Event: E-Commerce – Success Factors for USA and Canada», taking place on September 6 in Zurich. Be quick, secure a spot and profit from an inspiring program!

E-Commerce USA/Canada
E-Commerce USA/Canada

Find out why E-commerce in the US and Canada is relevant for Swiss companies. Also, what are the latest trends and how can Swiss companies benefit from them? What do Swiss companies need to know about the US-Canadian cross-border-trade? What about logistics? And who to partner with for an ideal set-up? What are financial, legal, and tax issues a Swiss company should not miss to consider?

Enjoy a relaxed business breakfast while experts from NetComm Suisse Association, Adello and Fashwell will give you answers to these questions. Also, profit from know-how that others can share with you: Zimmerli Textil AG will tell you all about their experiences of doing business via E-commerce in the US. The breakfast will be followed by parallel and interactive breakout sessions during which we will take a closer look at legal + tax issues, logistics, as well as the E-Commerce landscape in Canada. After this informative morning, a networking lunch will provide the perfect platform to discuss individual questions and make new business contacts.


Organizer Switzerland Global Enterprise
Event language


Cost of participating S-GE members: Free of charge / Non-members: SFR 90
Country experts

Annina Bosshard, Switzerland Global Enterprise, Consultant USA & Canada


ǀ Check-in and Welcome Coffee ǀ Business Breakfast

08:00 – 08:10
«Welcome and introduction» (Annina Bosshard, Consultant USA + Canada, Switzerland Global Enterprise)

08:10 – 08:35
«Swissness as a differentiating factor for North American online shoppers» incl. Q&A (Luca S. Paderni, Director General, NetComm Suisse Observatory)

08:35 – 09:00
«Do it your way or the Amazon way? Pros + Cons and how to succeed in Amazon’s greatest market» incl. Q&A (Caitlin Crawford, Head of Business Development, Fashwell)

09:00 – 09:25
«Successful E-Commerce beyond Switzerland» incl. Q&A (Mark E. Forster, CEO, Adello, Inc., San Francisco)

09:25 – 09:55
«Success Story: Building E-Commerce - from Europe to the US» incl. Q&A (Marcel Hossli, CEO, and Claudia Utz, Head E-Commerce, Zimmerli Textil AG)

09:55 – 10:00
«Teaser Breakout Sessions» (Annina Bosshard, Consultant USA + Canada, Switzerland Global Enterprise)

ǀ Break ǀ Breakout Sessions

10:10 - 10:40
Breakout Session1
«Canadian E-Commerce landscape»
Karim Salabi, Founding Partner, Ascendis

10:50 - 11:20
Breakout Session2
«Legal + Tax Issues»
USA representatives
Tycho H. E. Stahl, Partner and Practice Leader, Arnall Golden Gregory LLP
Mike Whitacre, CPA, Partner, Frazier & Deeter
Canada representative
Monica Schirdewahn, Avocate/Lawyer, LETTE & ASSOCIE S.E.N.C.R.L.

11:30 - 12:00
Breakout Session3
Lukas Bügler, Sales Director, DHL Express (Switzerland) Ltd

ǀ Networking Lunch


Event Partners

Access Closed User Group Content


Switzerland Global Enterprise
Stampfenbachstrasse 85
8006 Zurich

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