S-GE Event

Impulse Event: Japan

The number of international visitors travelling to Japan is increasing with incredible speed, bringing a significant economic impact on Japanese economy. The Japanese Government is expecting 40 million foreign visitors in 2020, the year of the next Summer Olympic Games. How can Swiss companies benefit from the boost in economic demand that this development entails? And which Japanese industries provide the best business opportunities for SMEs?

Impulse Event: Japan

The event will provide you with a wealth of exciting information from both country experts and executives of Swiss SMEs, who will share their experiences with the Japanese market. The following themes will be highlighted with case studies during this Impulse Event:

  • Tourism
  • ICT
  • Infrastructure
  • Retail
  • Pharma/Medtech

Be sure to reserve Tuesday, February 27, 2018, when Switzerland Global Enterprise with JETRO Geneva, the Japan External Trade Organization, and SJCC, the Swiss-Japanese Chamber of Commerce invites you to attend “Impulse Event: Japan” in Zurich. You can look forward to an exciting afternoon and benefit from the reports by Swiss SMEs, who will talk about their experiences and backgrounds when it comes to internationalization in Japan, and offer you in-depth insights into the business world of Japan. After the event you will have enough time to meet other members of the export community and share your experiences at our cocktail.

In the morning, country specialists from the regions and from Switzerland will be available to you for free-of-charge, individual consultation sessions. Don't miss this opportunity and book an appointment when registering for the event!

We look forward to an interesting afternoon with you.


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Target audience SMEs from Switzerland and Liechtenstein
Organizer Switzerland Global Enterprise, JETRO Geneva, Swiss-Japanese Chamber of Commerce
Event language


Cost of participating S-GE, JETRO and SJCC Members: free | Non-Members: CHF 60.-
Country experts

Jacqueline Tschumi, Switzerland Global Enterprise, Consultant Japan + South Korea

Registration deadline


ǀ Welcome Coffee


ǀ Opening remarks and Swiss-Japan Bilateral Relationship

Martina Gmür
Head of Export Promotion, Deputy CEO
Switzerland Global Enterprise

Masashi Nakazono
Director General
JETRO Geneva (The Japan External Trade Organization)

ǀ Switzerland-Japan bilateral relationship

Eric Jakob
Ambassador and Head of the Promotion Activities Directorate
SECO (State Secretariat for Economic Affairs)

ǀ Efforts deployed by Japan to welcome its 40 million visitors

Current situation of foreign visitors in Japan, their economic impact and measures taken by the Japanese government to welcome inbound business.

Rieko Nakayama
Executive Director
Japan National Tourism Organization (JNTO), Paris

ǀ ICT: Experience of a Swiss company in Japan

ICT is a leading industry in Japan that offers great opportunities to Swiss companies.

Thomas Seiler

Interview: The Japanese ICT market always offers start-up opportunities

ǀ Infrastructure: what can be done in Japan to improve infrastructure?

Selim Grobéty
Vice President Business Development
Plumettaz SA

ǀ Expo 2025 Osaka, Kansai

Hironobu Tashiro
First Secretary

Embassy of Japan in Switzerland

ǀ Coffee Break


ǀ How does the new EU-Japan EPA affect the competitiveness of Swiss companies? ǀ Retail: M-Industry’s Trials and Tribulations in Japan: A comprehensive approach to Market Entry

More foreigners mean more consumption; it's time for Swiss exporters to increase their business in Japan.

Noel Matos
Head Strategic Internationalisation

ǀ Pharma/Medtech: how Swiss SMEs can compete with local companies in the highly regulated Japanese Medtech sector

More and more foreigners from Asian countries go to Japan for medical reasons. This will create business chances for Swiss pharma and medtech industries.

Andreas Renfer
Sales Director

Ziemer Ophthalmic Systems AG

ǀ Panel discussion


ǀ Closing remarks

Martin Herb
SJCC (Swiss-Japanese Chamber of Commerce)

ǀ Cocktail with Networking



ǀ Jacqueline Tschumi

The event will be moderated by Jacqueline Tschumi, Consultant Japan + South Korea, Switzerland Global Enterprise.

Individual Country Consulting

ǀ Individual Country Consulting

Book an individual country consultings (free of charge) with country specialists from the regions and Switzerland (30 minutes each) when registering for the event.



Event Partners

Access Closed User Group Content


Forum St. Peter
St. Peterstrasse 19
8001 Zurich

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