S-GE Event
The Key Success Factors of Doing Business in Japan

The Key Success Factors of Doing Business in Japan

How building and integrating your Japanese Partners & Team into your strategy determines success or failure 

Registration is closed!

Are you currently collaborating with Japanese business partners or have a dedicated local team on the ground in Japan? Then this event is tailor-made for you.

Why? Because being there is, in fact, not everything. If you want to be successful in Japan, you must learn how to effectively motivate and engage your partners and team on the ground. That’s easier said than done. Japan still has an inherently unique way of doing business and this does not only pertain to the act of exchanging business cards. Rather, an entire industry may work completely differently than it does in Switzerland. You thus must learn how to adapt to those specific intricacies if you wish to survive in the land of the rising sun. And it all starts with creating a mutual understanding. 

Join us during this exclusive live event, where experts will reveal the key success factors that will help you build a strong presence in Japan. We will draw conclusions from real life cases and our experts’ profound & yearlong experience in the market. 

This event isn't just about passive learning; it's an interactive experience! Participants will have the opportunity to ask questions, engage in dynamic discussions, and gain personalized advice from our experts. 

Whether you're already doing business in Japan or planning to take the leap, this event is a must-attend. 

The seminar will start with a networking breakfast during which you can further exchange experiences and insights with our experts and fellow Swiss companies active in the japanese market.

Spaces are limited, so secure your spot now! We look forward to welcoming you to this insightful event and helping you pave the way for success in Japan!




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Target audience Swiss SMEs & startups active in Japan or interested in entering the Japanese market, Swiss SMEs active in Asia
Organizer Switzerland Global Enterprise
Event language



Kongresshaus Zürich
Claridenstrasse 5
8001 Zürich

Registration deadline


Networking incl. Coffee & Croissants

Welcome & Introduction

by Michela Giuliato, Consultant Japan & South Korea, Switzerland Global Enterprise

The Key Success Factors of Doing Business in Japan - laying the foundation

by Markus Gfeller, President & CEO,  G&S Japan K.K., Tokyo

Case Examples & Live Discussion : How to work with your local japanese partners & team

by Chiaki Kataoka, Senior Partner, CBI Partners Co., Ltd. 

Additional Q&A

End of Event


Chiaki Kataoka

Senior Partner, CBI Partners Co., Ltd.

Chiaki Kataoka

Meet Chiaki Kataoka, an experienced Japanese manager who specializes in cross-border issues and organizational development. With a passion for effective communication and international collaboration, Chiaki embarked on a journey that took her from sales and office administration to studying "Teaching English as a Foreign Language" in the USA. She honed her skills in project management at Mazda/Ford, gaining invaluable insights into navigating complex challenges beyond logic and technical clarity. Recognized for her ability to align and empower teams, Chiaki rose to become the Manager of Marketing PR and later took on the role of Director for Human Resources in two European companies.

Today, she works at CBI Partners Co., Ltd., focusing on change management and human resource development projects to drive organizational growth. With licenses in MBTI, Reteaming, and Leadership & Management, Chiaki offers expertise in coaching, training, and facilitating workshops to support companies in achieving their strategic targets. Her extensive operational experience spans various areas, including engineering program management, sales, marketing communication, HR, and general administration.

Markus Gfeller

G&S Japan K.K., Tokyo, President & CEO

Markus Gfeller

Meet Markus Gfeller, a seasoned senior executive with over 25 years of management expertise in multinational environments. Markus began his banking career with Credit Suisse, focusing on international corporate banking with an Asian emphasis. His passion for Asia led him to Tokyo, where he held leadership positions at BayernLB, HARTING, and KABA, driving change management and serving as Managing Director and President. In 2009, he joined G&S Japan K.K. as Senior Partner, assuming the role of President after the company's acquisition in 2011. Markus specializes in executive search, market entry and expansion, and change management for German, Swiss, and Austrian companies. With his extensive local knowledge and strong connections within the Swiss and German speaking communities in Japan, Markus is an invaluable resource for businesses seeking to thrive in the Japanese market. G&S Japan K.K., a highly specialized corporate consulting and retained executive search firm, offers exceptional value-added services and aims to establish long-term, trustworthy relationships with clients. G&S Japan K.K. is owned and managed by Markus Gfeller.

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